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About the Role

The Senior Digital Advertising Specialist is responsible for executing and optimizing paid digital advertising campaigns across multiple platforms, with a primary focus on PPC-driven lead generation. This role will manage day-to-day campaign performance and collaborate with an external agency on specific channels, while also refining campaign strategy and driving measurable pipeline impact. Additionally, the role supports SEO efforts by providing data-driven insights to guide keyword strategy and content development.

Responsibilities

Build, launch, and manage PPC campaigns across platforms, including Facebook/Meta Ads and LinkedIn Ads
Build, launch, and manage 6sense campaigns
Collaborate with external advertising agency to manage and optimize Google Ads and Reddit campaigns
Monitor campaign performance and continuously optimize to improve key metrics, including cost per lead (CPL), conversion rate (CVR), and return on ad spend (ROAS)
Conduct keyword research, audience targeting, and campaign structuring to support campaign effectiveness
Develop and test ad copy, messaging, and creative assets
Help manage campaign budgets, pacing, and bid strategies across platforms
Execute A/B tests on ad creative, audiences, and landing pages to improve performance
Build and maintain reporting dashboards, providing clear insights into campaign performance and recommendations for improvement
Analyze performance data to identify trends, opportunities, and areas for optimization
Partner with content and web teams to share insights from paid campaigns and guide SEO and content strategy
Ensure alignment between paid advertising efforts and broader marketing initiatives
Stay current on digital advertising platforms, tools, and industry trends

Requirements

3–5+ years of experience in digital marketing with a strong focus on PPC or paid media
Hands-on experience managing campaigns across multiple platforms, including Google Ads, LinkedIn Ads, Meta Ads, and 6sense; Reddit experience a plus
Experience with Monday.com
Experience working with or collaborating alongside external advertising agencies
Strong experience in B2B lead generation, preferably in non-ecommerce environments
Proven ability to analyze campaign performance and optimize toward business outcomes
Experience with analytics and reporting tools, such as Google Analytics and platform dashboards
Strong analytical, organizational, project management, and problem-solving skills
Experience with account-based marketing platforms, conversion rate optimization, landing page testing, B2B SaaS, healthcare technology, or similar industries preferred
Uses independent judgment and discretion based upon experience and knowledge
Use good judgment and possess ethical work values
Daily use of Microsoft Teams (phone), computer, printer, and other routine office equipment
Must have internet access

Skills

PPC
Paid Media
Google Ads
LinkedIn Ads
Meta Ads
6sense
Reddit Ads
Monday.com
B2B Lead Generation
Google Analytics
Analytics
Reporting
Project Management
Problem-solving
Account-based marketing
Conversion rate optimization
Landing page testing

Location

Hybrid at a RedSail Office

Work Type

Hybrid
Full-time

Experience Level

Senior

Education Level

Bachelor’s degree in Marketing, Communications, Business, or related field preferred

Salary/Compensations

$80,000-$90,000 annually
Eligible for an annual target bonus of 4%

Benefits

Paid time off
Medical insurance
Dental insurance
Vision insurance
401(k) with a 5% company match
Fitness bonus
Professional development opportunities
Programs that support overall well-being