About the Role
Live Nation is seeking an experienced marketer with a passion for driving industry-leading marketing and digital media expertise to join the International Touring Team. This key role focuses on multi-market planning and cross-market coordination, supporting promoters, artists, and show teams by managing and communicating multi-market marketing plans, information, and reporting.
Responsibilities
- Support the International Marketing Director in the day-to-day management of international tours.
- Work with Local Marketing Teams to deliver campaigns with an emphasis on digital marketing.
- Create, monitor, and adjust advertising budgets as needed.
- Develop detailed briefs for international promoters and marketing teams to produce industry-leading campaigns.
- Track and analyze marketing budgets and performance on multiple projects.
- Work with internal stakeholders to understand campaign objectives to deliver campaigns on time and on budget, ensuring ROI.
- Help build and provide measurements for campaign performance, ensuring results and learnings drive future campaigns.
- Offer creative recommendations based on campaign performance and provide solutions to improve outcomes.
- Plan, organize, and deliver presentations and artist pitches.
- Communicate with internal stakeholders and third parties, including agencies and partners.
- Collate all tour marketing assets for review and submission to external stakeholders for approval.
- Coordinate and arrange international touring on-sale schedules.
- Work closely with the ticketing team to identify opportunities to maximize sales.
- Coordinate pre-show/day of show press with independent publicists and managers for Live Nation concerts.
Requirements
- Proven show/tour marketing experience at an executive level within the live music, ticketing, or events industry.
- Ability to manage multiple projects to completion under concurrent, rigorous deadlines in a fast-paced dynamic environment with evidence of commercial accountability.
- Experience in managing and working within large teams and influencing internal and external stakeholders both vertically and horizontally.
- Digital savvy, especially in social media and digital trends.
- Knowledge or experience working across PR, including press releases, briefs, and relations.
- Demonstrate an interest, understanding, and ability to respond to consumer markets, trends, and consumer needs.
- Ability to communicate and present information clearly and concisely with attention to detail.
- Proficient in the use of Microsoft Office, in particular Microsoft Excel.
Skills
- Project management
- Communication
- Organization
- Self-initiative
- Strategic thinking
- Digital media marketing
- Social media
- Digital trends
- Public Relations (PR)
- Press releases
- Press briefs
- Press relations
- Consumer market analysis
- Consumer trend analysis
- Microsoft Office
- Microsoft Excel
- Adobe Photoshop (advantageous)
Location
- Farringdon, London
Work Type
- Full time
- Permanent
Experience Level
- Executive level
About the Company
- Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship.
- Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide.
- Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries.
- These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year.
- For additional information, visit www.livenationentertainment.com
Equal Opportunity
- We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion.
- You will be working in an inclusive environment and be encouraged to bring your whole self to work.
- We will do all that we can to help you successfully balance your work and homelife.
- As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.
- It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.
