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About the Role

This role is accountable for leading the development and execution of brand plans for Creemore Springs Brewery, driving marketing initiatives to build on the brand's legacy and achieve business objectives.

Responsibilities

• Support the development of a rolling three-year business plan, including business reviews, market performance assessment, and SWOT analysis.
• Oversee brand positioning and portfolio architecture based on consumer insights.
• Develop marketing campaigns and experiential activations with local agencies.
• Support the development and stewardship of the brand's visual identity, including packaging and branded environments.
• Participate in the development of the brand's innovation strategy, including concept development and communication strategy.
• Develop core go-to-market strategies, including beer strategy, communications, partnerships, activation pillars, digital strategy, and revenue management.
• Provide people management, coaching, and development support to one marketing individual.

Requirements

• University degree, preferably with a marketing focus.
• Minimum 5 years of brand marketing experience.
• Experience in alcohol/beverage or packaged goods is preferred.
• Minimum 1-2 years of people management experience is preferred.
• Additional agency and/or sales experience is considered an asset.
• Strong strategic and brand stewardship experience, including developing long-range plans, brand positioning, visual identity, innovation strategy, and core marketing strategies.
• Ability to lead the development of brand/portfolio strategy and translate it into tangible results.
• Energetic leadership and strong influencing abilities.
• Driven to make informed decisions with excellent problem-solving and insight mining skills.
• Strong business fundamentals and communication skills.
• Self-starter capable of managing multiple projects through various stages of development.

Skills

• Brand Marketing
• Strategic Planning
• Campaign Development
• Visual Identity Management
• Innovation Strategy
• Go-to-Market Strategy
• People Management
• Consumer Insight Analysis
• Problem Solving
• Communication

Location

• Toronto, ON

Work Type

• Full-time

Experience Level

• 5 years brand marketing experience
• 1-2 years people management experience

Education Level

• University degree

Salary/Compensations

• $102,400.00 - $134,400.00
• 13% target short term incentive
• $11,000 on average spent on benefits per employee

Benefits

• Health, dental, vision
• Retirement plan options with employer match
• Wellness program
• Employee Assistance Program (EAP)
• 15 days vacation
• 10 paid holidays
• 4 personal floating holidays
• 64 hours of sick time
• Parental leave
• Generous paid time off plans

About the Company

• Molson Coors has a proud legacy of excellence with an incredible portfolio of beer, seltzers, spirits, and non-alcohol brands.
• The company is committed to transforming the beverage industry and seeks curious, tenacious individuals.
• Molson Coors values and respects unique perspectives and experiences, fostering a collaborative environment.
• The company is committed to brewing premium, quality products and operates in an innovative, marketing-led environment.

Equal Opportunity

• Molson Coors is an equal opportunity employer.
• Applications are invited from candidates of all backgrounds, race, color, religion, sex, national origin, age, disability, veteran status or any other characteristic.
• Reasonable accommodation during the application or recruitment process is available upon request.