Impress employers and recruiters.
Choose from hundreds of resume examples.

Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

Medcan is seeking a Manager, B2B Marketing to lead the annual planning and day-to-day implementation of B2B marketing strategies across Direct, Indirect, and Account Management channels. This role is crucial for developing a scalable, full-funnel demand and conversion engine to drive client growth and support long-term account value.

Responsibilities

• Manage and implement the end-to-end B2B annual marketing plan across Direct, Indirect, and Account Management channels.
• Partner with cross-functional teams to develop a full-funnel demand model tailored to B2B buying cycles.
• Develop, own, and manage strategies to engage with and convert the end client (B2B2C marketing).
• Leverage existing segment strategies and support refinement of target micro segments, personas, and value propositions.
• Align marketing plans with business priorities including new logo acquisition, renewals, and partner growth.
• Actively monitor the B2B industry landscape for planning, competitive reviews, and marketing trends.
• Develop and execute a repeatable B2B demand engine, including ABM, outbound, thought leadership, events, and partner activation.
• Build and operationalize B2B nurture strategies in partnership with Growth.
• Develop multi-touch, multi-channel journeys that educate, build trust, and reinforce Medcan’s premium value.
• Enable segmentation and personalization based on industry, persona, and stage.
• Partner with sales and account management teams to develop and implement marketing activations and engagement tactics.
• Partner with Sales to create high-impact enablement tools, including value narratives and ROI messaging.
• Develop a Partner Toolkit and Playbook for the Indirect Channel.
• Develop and maintain partner-specific templated landing pages using our website CMS.
• Identify and address conversion bottlenecks across Direct, Indirect, and renewal channels.
• Leverage thought-leadership and existing marketing assets for Account Managers.
• Assess and manage product marketing requirements specific to the B2B channel.
• Lead the development of B2B custom marketing materials as needed.
• Lead marketing strategy and execution for the Indirect channel, including partner onboarding, engagement and activation.
• Build structured partner marketing programs and co-marketing initiatives.
• Elevate Indirect from relationship-based growth to a disciplined GTM channel.

Requirements

• 5+ years of progressive experience in B2B marketing.
• Demonstrated leadership in demand generation and pipeline growth.
• Proven track record building full-funnel marketing programs (demand, nurture, conversion) in complex, high-consideration sales environments.
• Experience supporting both direct sales teams and partner/reseller ecosystems.
• Strong understanding of account-based marketing (ABM) and lifecycle marketing strategies.
• Experience working closely with Sales and RevOps to implement pipeline management frameworks and CRM systems (e.g., Salesforce).
• Strategic thinker with operational rigor—able to translate high-level strategy into execution frameworks.
• Deep understanding of B2B funnel economics (CAC, LTV, CPL, conversion rates, pipeline velocity).
• Strong analytical and data-driven mindset, with ability to diagnose performance gaps and drive improvement.
• Expertise in marketing automation, lead management, and segmentation strategies.
• Exceptional stakeholder management and ability to influence cross-functional teams.

Skills

• B2B marketing
• Demand generation
• Pipeline growth
• Full-funnel marketing programs
• Account-based marketing (ABM)
• Lifecycle marketing
• CRM systems (e.g., Salesforce)
• Marketing automation
• Lead management
• Segmentation strategies
• Stakeholder management
• Digital media strategies
• Traditional media strategies
• Experiential marketing

Experience Level

• 5+ years of progressive experience in B2B marketing

Salary/Compensations

• $85,122.00 - $117,042.75 CAD annually

About the Company

• Medcan is dedicated to equity, diversity and inclusion.
• Medcan uses artificial intelligence (AI) tools to support the screening and assessment of applicants for opportunities as part of a fair, transparent, and inclusive process.

Equal Opportunity

• Medcan is dedicated to equity, diversity and inclusion.
• We strive to ensure all stakeholders have a fair opportunity to participate in our community.
• If contacted for an opportunity, please advise your Talent Acquisition contact should you require accommodation.