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About the Role

Develops and leads marketing strategy for a specified area to deliver customer-centric, multi-channel programs that drive customer growth, retention, and engagement. Manages professional employees and/or supervisors supporting complex marketing functions. This role supports the Alliance business line as part of the Alliance Marketing Studio team, with a primary focus on marketing for Edward Jones and State Farm Alliance programs.

Responsibilities

Develops and leads marketing strategy for a specified area to deliver customer-centric, multi-channel programs that drive customer growth, retention, and engagement.
Identifies and tracks key performance indicators to measure ROI and optimize marketing effectiveness.
Manages professional employees and/or supervisors supporting complex marketing functions.
Uses segment-specific strategies and channels to launch marketing programs and products in collaboration with agencies and cross-functional partners (product, sales, and technology teams).
Negotiates contracts and activates vendor relationships to support brand and business objectives.
Adapts departmental plans to address evolving priorities, resource constraints, and operational needs.
Drives growth through partner sales and branch networks, collaborating closely with internal teams and external partners.
Provides additional support for other Alliance initiatives, including Campus and Workplace programs.

Requirements

Experience across multiple marketing channels: email, organic social, direct mail, paid media (search, display, social), and events.
Self-motivated with ability to work independently.
Demonstrated curiosity and engagement in program success.
Performance marketing mindset with ability to measure, analyze, and optimize impact on business growth.
Proven ability to collaborate with multiple partners, including internal marketing teams (project management, creative, channel) and external stakeholders.
Ability to manage multiple projects simultaneously and maintain timelines.
Experience directing creative execution with internal teams and external agencies.
Strong attention to detail.
Collaborative, team-oriented approach.
Financial services industry experience.
Experience working in Agile environments.
B2B2C marketing experience.
Sales enablement experience.
Bachelor’s degree or equivalent work experience.
6+ years of experience in marketing and marketing strategy with a proven track record of results.
Knowledge of assigned geographic market, competitive landscape, banking operations, and U.S. Bancorp products and services.
Strong organizational, interpersonal, and team-building skills.
Effective verbal, written, and presentation skills.
Ability to adapt quickly and execute in support of business goals.
Strong decision-making and problem-solving skills.
Ability to delegate and manage multiple projects, delivering on time and within budget.
Proficient in using a variety of software tools and systems.
MBA or other indicators of advanced achievement preferred.
Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.

Skills

Marketing strategy
Customer growth
Customer retention
Customer engagement
Key performance indicators (KPIs)
Return on Investment (ROI) measurement
Marketing effectiveness optimization
Multi-channel marketing
Email marketing
Organic social media marketing
Direct mail marketing
Paid media marketing (search, display, social)
Event marketing
Performance marketing
Collaboration
Project management
Creative direction
Agency management
Vendor management
Contract negotiation
Agile methodologies
B2B2C marketing
Sales enablement
Organizational skills
Interpersonal skills
Team-building skills
Verbal communication
Written communication
Presentation skills
Adaptability
Decision-making
Problem-solving
Delegation
Time management
Budget management
Software proficiency

Location

Hybrid

Work Type

Hybrid

Experience Level

6+ years of experience in marketing and marketing strategy

Education Level

Bachelor's degree or equivalent work experience
MBA or other indicators of advanced achievement preferred

Salary/Compensations

$105,400.00 - $124,000.00

Benefits

Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
Incentive and recognition programs
Equity stock purchase
Pension

About the Company

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed.
We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential.
A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career.
Try new things, learn new skills and discover what you excel at—all from Day One.

Equal Opportunity

U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.
U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories.
U.S. Bank will consider qualified applicants with arrest or conviction records for employment.
U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance.
U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA).
In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.