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About the Role

Develop OOH and print campaigns for WPP Canada clients, driving holistic media plans that deliver results. Collaborate with senior management and agency partners to create and evaluate media strategies based on business goals and competition.

Responsibilities

• Day-to-day responsibility involving the planning of OOH and print campaigns
• Present media plan recommendation and POV’s to planning teams
• Oversee campaign management from initial campaign briefing through to post campaign reporting and analysis
• Decision making on campaign optimization and strategic changes
• Ensure media plans deliver on client objectives, are strategic and meet efficiency goals
• Assist with tracking media expenditures to ensure agency and client budget compliance
• Maintain strong relationships with agency planning teams/Manage client requests – i.e. plan changes, budget changes, provide marketplace information
• Working closely with Associate Director and Manager
• Mentor and train team's coordinator
• Investigate industry news and information to further enhance knowledge of the media industry

Requirements

• Minimum 3+ years of related experience, traditional media planner, and in media, investment or strategy teams within an established media agency
• University or College degree/diploma in Media, Marketing, Business, or related field; OR equivalent professional work experience
• Experience working with a range of clients
• Demonstrates a deep understanding of the OOH (digital, static and programmatic) and print landscape
• Proficient with Microsoft Office Suite
• Demonstrates accuracy and attention to detail
• Ability to communicate concisely and clearly both orally and in writing
• Self-starter who demonstrates initiative
• Ability to manage multiple projects
• Ability to delegate and oversee Coordinator workload
• Team player who can step in and help drive strategy against a landscape that is in constant change
• Thrives in fast paced environment

Work Type

• Hybrid

Experience Level

• 3+ years

Education Level

• University or College degree/diploma in Media, Marketing, Business, or related field; OR equivalent professional work experience

Salary/Compensations

• $45,000—$95,000 CAD

Benefits

• Competitive medical, vision, and dental insurance.
• Group retirement plans.
• Significant paid time off.
• Preferential partner discounts.
• Employee mental health awareness days.
• Frequent in-office events to celebrate wins, share thought leadership, and mark milestones.

About the Company

• WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
• WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
• For more information, visit wppmedia.com.

Equal Opportunity

• WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination.
• We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
• If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.