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About the Role

The Manager, Performance plays a pivotal role in ensuring performance media campaigns are effectively executed, continuously optimized, and aligned with client business objectives. This hands-on, analytical role translates strategy into real-time performance improvements by enforcing measurement frameworks, running test-and-learn programs, and analyzing data trends.

Responsibilities

• Oversee real-time performance analysis and tactical adjustments across active campaigns.
• Ensure client KPI frameworks are strictly followed and work with Analytics to track performance trends.
• Act as the primary, day-to-day connection point between Planning, Analytics, and Activation teams.
• Collaborate with client teams to translate strategic concepts into execution plans.
• Own the execution of client testing roadmaps, ensuring structured tests are executed flawlessly.
• Stay ahead of industry trends, platform updates, and competitive activity to refine strategies.
• Assist senior leadership with budget forecasting, audience segmentation, and media planning.
• Provide performance media expertise and hands-on support for strategic planning efforts and ad hoc client requests.

Requirements

• Deep tactical understanding of digital performance channels (Search, Social, Programmatic, Video, and/or Commerce).
• Proven ability to analyze live campaign data and execute strategic optimizations.
• Strong collaboration skills with a track record of bringing together Planning, Activation, and Analytics disciplines.
• Highly analytical mindset with the ability to interpret complex performance dashboards and extract strategic recommendations.
• Solid understanding of modern measurement frameworks, tracking methodologies, and KPI alignment with business objectives.
• Skilled in using industry research tools and competitive intelligence.

Skills

• Performance Media Execution
• Campaign Effectiveness Optimization
• Cross-Team Collaboration
• Data & Analytics Interpretation
• Performance Measurement & KPI Alignment
• Research & Trend Analysis

Location

• Remote
• Hybrid

Work Type

• Hybrid

Experience Level

• Manager

Salary/Compensations

• $65,000—$115,000 CAD

Benefits

• Competitive medical, group retirement plans, vision, and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days

About the Company

• WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth.
• WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.
• WPP is the creative transformation company, using the power of creativity to build better futures.
• WPP Media is WPP's global media collective, bringing the best platform, people, and partners together to create limitless opportunities for growth.
• WPP Media believes in the power of its culture and people, which elevates the delivery of exceptional experiences for clients and employees.
• WPP Media employees can tap into the global WPP Media & WPP networks for professional growth and learning.

Equal Opportunity

• WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics.
• WPP Media is committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.