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About the Role
Onroad is a new application designed to accompany drivers throughout their lives, offering an intelligent driving coach, features for protecting loved ones, a future Car Hub, and a rewards ecosystem. Our ambition is to make Onroad the leading mobility companion, reducing road risks while building a lasting relationship with users, opening new growth avenues in insurance and subscriptions.
Responsibilities
- Understand users to build the right product through interviews, user testing, quantitative and qualitative surveys, usage analysis, App Store/Google Play reviews, and competitive intelligence.
- Define product marketing, including positioning and value proposition for new features, designing onboarding flows, and preparing launch plans.
- Develop and manage the growth strategy covering acquisition, activation, retention, engagement, referral, virality, and monetization.
- Develop the Onroad brand, including Brand Book, tone of voice, visual and editorial consistency, and a showcase website.
- Increase Onroad's visibility through SEO, editorial strategy, content marketing, blog, and social media.
- Design CRM journeys for onboarding, emails, push notifications, lifecycle scenarios, re-engagement, segmentation, and personalization.
- Develop Onroad's revenue streams through conversion to Ornikar insurance, Premium mechanics, rewards programs, and economic performance tracking.
- Identify, negotiate, and develop value-creating partnerships with brands in automotive, mobility, maintenance, financing, rewards, and road safety sectors.
- Design and optimize paid acquisition campaigns (Apple Search Ads, Google Ads, Meta, TikTok...) and precisely measure their performance.
- Utilize AI tools for faster production, quality content creation, data analysis, user studies, and marketing experimentation.
Requirements
- Ideally 2 to 5 years of experience in digital marketing, growth, or product marketing.
- Experience with a mobile application, B2C product, or tech environment is a significant plus.
- A builder mentality, recognized for autonomy, entrepreneurial spirit, execution energy, curiosity, and the ability to learn quickly.
- A taste for numbers and experimentation.
- Excellent communication skills.
- Genuine interest in digital products.
- Good command of AI tools (Claude, Cursor, Gemini..).
- Ability to transition from idea to test within days.
- Enjoyment in both strategic thinking and hands-on delivery of initial deliverables.
Skills
- Digital Marketing
- Growth Marketing
- Product Marketing
- Mobile Application Marketing
- B2C Product Marketing
- Tech Environment Marketing
- User Research
- User Interviews
- User Testing
- Quantitative Analysis
- Qualitative Analysis
- Competitive Analysis
- Product Positioning
- Value Proposition
- Onboarding Design
- Product Launch
- Feature Adoption Measurement
- App Store Optimization (ASO)
- SEO
- Content Marketing
- Social Media Marketing
- CRM
- Email Marketing
- Push Notifications
- User Segmentation
- User Personalization
- Revenue Development
- Partnership Development
- Paid Acquisition Campaigns
- Apple Search Ads
- Google Ads
- Meta Ads
- TikTok Ads
- AI Tools
Location
- Paris
Work Type
- Hybrid
- Full-time
Experience Level
- Mid-level (2-5 years)
Benefits
- 1 day of RTT per month
- 25 legal holidays
- Free driving license course
- 1 day of remote work per week
- Swile meal voucher card (€11/day, 50% employer contribution)
- Swile transport card (€45.40/month, 100% employer contribution)
- Health insurance with Alan
- Gymlib subscription for sports and well-being
- Numerous discounts via Leeto (CSE partner)
- Seasonal fruit baskets delivered daily
- Snack bar with nuts and drinks available
- Active office life with regular events
About the Company
- Every year, over 1.2 million people lose their lives on the roads, and nearly 90% of accidents are linked to human behavior.
- At Ornikar, we believe drivers shouldn't stop learning the day they get their license. This is the ambition of Onroad.
- Onroad is a new application that accompanies drivers throughout their lives.
- Our ambition is to make Onroad the leading mobility companion, capable of reducing road risks while building a lasting relationship between Ornikar and its users.
- This continuous relationship opens new growth avenues around insurance, subscriptions, etc.
Equal Opportunity
- Ornikar promotes inclusive recruitment, guaranteeing equal opportunities for everyone.
- We are convinced that the diversity and complementarity of our teams are essential to our success.
- We continuously evolve our recruitment practices.
- All our managers are trained in preventing unconscious bias and conduct structured interviews.
- We invite all candidates, even if you don't meet all the criteria, to apply with confidence.
- Each application is examined with the same attention, directly by a person, without AI intervention.
- If you need specific accommodations, please indicate it at the beginning of the process.
- If you require a work permit in France, please inform us quickly to anticipate administrative procedures.