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About the Role

We are seeking a hands-on Bilingual Marketing Manager to lead our daily marketing operations. You will supervise an in-house team, manage SEO vendors, and execute campaigns focused on generating qualified leads for our immigration law firm. This role requires a proactive leader who can bridge the gap between marketing and intake to drive measurable business outcomes.

Responsibilities

• Supervise and coordinate daily execution across the in-house marketing team including social media, content, and design.
• Manage external SEO/SEM vendors by setting expectations and holding them accountable to lead-generation outcomes.
• Maintain campaign schedules and brand consistency.
• Conduct weekly marketing standups and report performance metrics to the COO.
• Own the qualified lead generation process and analyze the lead-to-hire funnel to identify and resolve drop-offs.
• Collaborate with Sales and Intake teams to align on lead qualification criteria.
• Drive community outreach initiatives, events, and partnerships targeting immigrant communities.
• Develop and execute marketing campaigns across paid social, organic content, email, and community channels.
• Write and direct messaging that resonates with immigrant audiences.
• Build and test creative concepts to optimize client acquisition costs.
• Manage the content calendar and ensure high-quality output.
• Monitor and report on cost per lead, channel attribution, and lead quality.
• Execute A/B tests on landing pages and ad creative to improve conversion rates.
• Maintain brand voice and manage online reputation across platforms.
• Ensure all content reflects firm values of dignity, empathy, and bilingual excellence.

Requirements

• Bilingual proficiency in English and Spanish is required.
• 3–5 years of hands-on marketing experience.
• 1–2 years of experience supervising a team or managing vendors.
• Proven track record of improving lead generation quality.
• Experience managing SEO/SEM vendors to achieve business outcomes.
• Proficiency in running and analyzing paid social campaigns on Meta and Google.
• Bachelor's degree in Marketing, Communications, Business, or a related field.

Skills

• Bilingual (English/Spanish)
• Team Leadership
• Vendor Management
• Lead Generation
• SEO/SEM Strategy
• Paid Social Media Advertising
• Data Analysis
• Copywriting
• Funnel Optimization
• Community Outreach

Location

• Austin, TX

Work Type

• Hybrid
• Full-Time

Experience Level

• 3–5 years of experience

Education Level

• Bachelor's degree

Salary/Compensations

• $90,000–$120,000

Benefits

• Hybrid work environment
• Role with ownership and accountability

About the Company

• Lincoln-Goldfinch Law is an award-winning immigration law firm founded in 2015.
• The firm supports immigrant families in navigating complex legal systems.
• The team consists of 110 professionals dedicated to client advocacy.
• Core values include commitment to excellence, integrity, collaboration, passion, and justice.

Equal Opportunity

• We are an Equal Employment Opportunity employer committed to a diverse, joyous, and welcoming workplace free from discrimination and harassment.