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About the Role
We are seeking a hands-on Bilingual Marketing Manager to lead our daily marketing operations. You will supervise an in-house team, manage SEO vendors, and execute campaigns focused on generating qualified leads for our immigration law firm. This role requires a proactive leader who can bridge the gap between marketing and intake to drive measurable business outcomes.
Responsibilities
- Supervise and coordinate daily execution across the in-house marketing team including social media, content, and design.
- Manage external SEO/SEM vendors by setting expectations and holding them accountable to lead-generation outcomes.
- Maintain campaign schedules and brand consistency.
- Conduct weekly marketing standups and report performance metrics to the COO.
- Own the qualified lead generation process and analyze the lead-to-hire funnel to identify and resolve drop-offs.
- Collaborate with Sales and Intake teams to align on lead qualification criteria.
- Drive community outreach initiatives, events, and partnerships targeting immigrant communities.
- Develop and execute marketing campaigns across paid social, organic content, email, and community channels.
- Write and direct messaging that resonates with immigrant audiences.
- Build and test creative concepts to optimize client acquisition costs.
- Manage the content calendar and ensure high-quality output.
- Monitor and report on cost per lead, channel attribution, and lead quality.
- Execute A/B tests on landing pages and ad creative to improve conversion rates.
- Maintain brand voice and manage online reputation across platforms.
- Ensure all content reflects firm values of dignity, empathy, and bilingual excellence.
Requirements
- Bilingual proficiency in English and Spanish is required.
- 3–5 years of hands-on marketing experience.
- 1–2 years of experience supervising a team or managing vendors.
- Proven track record of improving lead generation quality.
- Experience managing SEO/SEM vendors to achieve business outcomes.
- Proficiency in running and analyzing paid social campaigns on Meta and Google.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
Skills
- Bilingual (English/Spanish)
- Team Leadership
- Vendor Management
- Lead Generation
- SEO/SEM Strategy
- Paid Social Media Advertising
- Data Analysis
- Copywriting
- Funnel Optimization
- Community Outreach
Location
- Austin, TX
Work Type
- Hybrid
- Full-Time
Experience Level
- 3–5 years of experience
Education Level
- Bachelor's degree
Salary/Compensations
- $90,000–$120,000
Benefits
- Hybrid work environment
- Role with ownership and accountability
About the Company
- Lincoln-Goldfinch Law is an award-winning immigration law firm founded in 2015.
- The firm supports immigrant families in navigating complex legal systems.
- The team consists of 110 professionals dedicated to client advocacy.
- Core values include commitment to excellence, integrity, collaboration, passion, and justice.
Equal Opportunity
- We are an Equal Employment Opportunity employer committed to a diverse, joyous, and welcoming workplace free from discrimination and harassment.