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About the Role
We are hiring our first dedicated product marketer to own the bridge between our product and our customer. You will articulate Merciv's capabilities, use cases, value, and proof to convert interest into pipeline and help Sales close deals. Your focus will be on mid-to-bottom funnel conversion, product storytelling, and sales support.
Responsibilities
- Own positioning and messaging, including value maps that link capabilities to quantified outcomes for a named buyer.
- Run go-to-market for new features and capabilities, including launch narrative, tiering, and cross-functional plans.
- Build sales enablement assets such as pitch narratives, decks, one-pagers, battlecards, objection handling, demo scripts, and a demo video library.
- Create mid-to-bottom-funnel content, including solution and use-case pages, demo narratives, case studies, and comparison content.
- Maintain competitive intelligence against AI tools, social listening platforms, and direct competitors, and integrate it into messaging.
- Conduct win/loss analysis, buyer interviews, and usage research to inform positioning and roadmap.
- Partner with the product team during capability development to ensure alignment between product and messaging.
- Support adjacent work such as website conversion, demand campaigns, events, and webinars to drive results.
Requirements
- 5+ years in product marketing at a high-growth tech startup, ideally B2B selling to enterprise buyers.
- Experience positioning for senior data, insights, or analytics audiences.
- Experience marketing trust, including messaging and proof related to security, privacy, and credibility.
- Track record with data-heavy B2B platforms, making complex products understandable.
- Proven ability to produce work that ties to win-rate, conversion, or influenced pipeline.
- Hands-on experience producing assets, not just strategy.
- Familiarity with AI-assisted workflows and automation.
- High ownership and low ego, with the ability to take direction and provide clear feedback.
- Experience with long-cycle, referral-driven enterprise sales motions and multi-stakeholder deals is a plus.
- Familiarity with the AI/data/research-tech category is a plus.
- CPG/consumer-brand familiarity is a plus.
- Experience establishing a PMM function from scratch or operating as a team of one is a plus.
Skills
- Positioning
- Messaging
- Go-to-market strategy
- Sales enablement
- Content creation
- Competitive intelligence
- Market research
- Product marketing
- B2B marketing
- Enterprise sales
- Data analysis
- AI-assisted workflows
- Automation
Location
- NYC
Work Type
- In-person
- Full-time
Experience Level
- 5+ years
About the Company
- Merciv is a consumer intelligence platform helping major consumer brands understand their consumers by unifying internal knowledge, third-party data, and the open web.
- The company raised $14M in seed funding and has spent two years serving enterprise customers.
- Merciv is a lean, high-ownership team focused on making an immediate impact.
- Merciv is building the future of autonomous commerce and is committed to assembling a diverse team to revolutionize how the world does business.
Equal Opportunity
- Merciv is an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.