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About the Role
Dentsu Programmatic is seeking a Programmatic Buyer to own strategy and planning, activate programmatic campaigns, and grow revenue. This role involves collaborating with internal and external stakeholders to service client teams, focusing on improving campaign performance through insightful reporting and revenue growth.
Responsibilities
- Participate in discussions about potential campaigns and attend new campaign briefings, including RFP creation.
- Ensure all media plan requirements are correctly communicated and entered accurately in platforms.
- Set up and provide oversight of programmatic campaigns across various platforms.
- Manage campaigns from initial briefings and planning through platform setup and post reporting.
- Proactively review and flag potential challenges or opportunities within live campaigns.
- Complete post-launch audits, campaign optimizations, and pacing on programmatic campaigns.
- Work effectively with internal and external partners to identify revenue growth opportunities.
Requirements
- 1-3 years of programmatic experience.
- Previous agency experience is preferred.
- In-platform experience with multiple DSPs (DV360, Amazon, Teads/TAM, The Trade Desk).
- Solid understanding of the Canadian media marketplace.
- Basic understanding of tagging, ad serving, and campaign management tools.
- Strong problem-solving and critical analysis skills.
- Aptitude to build and maintain strong working relationships.
- Excellent communication and writing skills with a strong attention to detail.
- Desire to continuously improve campaign performance and grow revenue.
- Advanced Excel & PowerPoint knowledge.
Skills
- Programmatic
- DSP platforms
- Media planning
- Campaign setup
- Campaign optimization
- Reporting
- Stakeholder management
- Problem-solving
- Critical analysis
- Communication
- Attention to detail
- Excel
- PowerPoint
Location
- Toronto
Work Type
- Full time
- Permanent
Experience Level
- 1-3 years
Salary/Compensations
- $55k-$60k
Benefits
- Medical
- Dental
- RRSP
- Paid time off
About the Company
- Dentsu programmatic is shaping the future of programmatic.
- Dentsu utilizes artificial intelligence tools as part of its recruitment process.
- We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results.
- We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work.
- We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best.
Equal Opportunity
- If you need accommodation during the application or interview process, please contact Canada.Recruitment@dentsu.com or to begin a conversation about your individual accessibility needs throughout the hiring process.