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About the Role

The Director of Marketing and Communications will develop and execute brand management, communications, and marketing strategies to drive community engagement, build organizational identity, and increase revenue. This role works closely with leadership to manage media relations, advertising, and digital engagement efforts.

Responsibilities

• Develop and lead marketing and communications strategy for program models including The Capri, PYC Arts & Tech High School, and after-school programs.
• Direct aesthetic vision and voice across all content, including graphic identity, collateral, digital platforms, and signage.
• Oversee development and maintenance of PCYC and The Capri websites.
• Collaborate with program directors to create marketing and audience engagement plans and registration pages.
• Serve as organizational spokesperson and manage media relations.
• Compose and distribute press releases to advance public awareness.
• Utilize traditional and innovative platforms to build a lasting identity for The Capri.
• Lead market research and data analysis to identify trends and assess impact.
• Assist leadership in developing presentations and speeches.
• Provide recommendations on graphics and distribution to support departmental reporting.
• Collaborate with the Development Director on strategic marketing, corporate sponsorships, and Annual Gala communications.
• Develop, implement, and manage the communications budget.

Requirements

• Bachelor’s degree in English, Communications, Public Relations, Journalism, or related field.
• Experience in nonprofit, arts, education, or community-based organizations.
• Background in audience development and community engagement.
• Knowledge of storytelling strategies for diverse and intergenerational audiences.
• Proven experience developing and executing integrated marketing and communications strategies.
• Exceptional written, verbal, and interpersonal communication skills.
• Strong leadership and team management abilities.
• Demonstrated success in media relations and public relations.
• Proficiency in digital marketing, including email, social media, SEO/SEM, and content strategy.
• Experience analyzing digital and audience engagement data.
• Familiarity with content management systems and graphic design tools.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Strong cultural competency and commitment to equity and inclusion.
• Experience managing marketing budgets and vendor relationships.
• Valid driver’s license and access to reliable transportation.

Skills

• Strategic marketing and communications
• Brand management
• Media relations
• Digital marketing
• Content strategy
• SEO/SEM
• Data analysis
• Graphic design
• Budget management
• Public speaking
• Bilingual or multilingual communication skills

Location

• North Minneapolis, MN

Work Type

• Full-time

Education Level

• Bachelor’s degree

Salary/Compensations

• $82,000 - $86,000

Benefits

• Generous Paid Time Off (PTO)
• 12 paid holidays
• Health, dental, and vision insurance
• Health Savings Account (HSA)
• Flexible Spending Accounts (FSA)
• Employer-paid long-term disability insurance
• Employer-paid basic life & AD&D insurance
• Voluntary accident, hospital indemnity, critical illness, and short-term disability insurance
• Retirement plan with 25% match on first 4% and immediate vesting
• Discounted tuition for Bachelor’s, Master’s, and Doctorate programs at St. Mary’s University
• Professional development opportunities
• Access to advancement opportunities

About the Company

• Community-based nonprofit organization with a 71-year history.
• Focused on education, art, equity, and justice for children, youth, and families in North Minneapolis.
• Member of the Metropolitan Alliance of Connected Communities (MACC).

Equal Opportunity

• PCYC is an equal opportunity employer committed to an inclusive and equitable working environment.
• All qualified applicants will receive consideration for employment without regard to race, color, creed, ancestry, religion, national origin, sex, gender identity, sexual orientation, familial status, disability, age, marital status, membership or activity in a local human rights commission, status with regard to public assistance, criminal history, housing or homelessness status, height, or weight.