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About the Role

The Vice President, Programmatic Activation (Europe) role is at the forefront of Zeta’s media activation business. In this high-impact role, you will combine ad operations oversight, presales media guidance, and people management to drive account growth in highly targeted digital advertising programs.

Responsibilities

• Take full responsibility for UK media campaigns, delivering strong performance, managing margins, and supporting account management teams with QBRs and insights.
• Partner with sales to identify upsell opportunities to drive incremental budgets and secure renewals.
• Troubleshoot and debug complex ongoing activities related to tracking, ad serving, and trading/optimization issues.
• Coordinate and support media initiatives across EMEA to ensure cross-border alignment, serving as an escalation resource for your France-based trading manager.
• Set or approve media rates for all programmatic offerings submitted by the Presales Planning team.
• Partner with sales and account leadership to provide technical and strategic input on new business pitches and media plans.
• Oversee and support the France media lead and his/her Paris-based AdOps team.
• Onboard and manage a London-based AdOps team in response to high-growth business needs.
• Own performance across your team's campaign portfolio by ensuring programmatic best practices are followed and timely optimizations are made to achieve client KPIs.
• Monitor internal and third-party reporting for pacing, performance, and discrepancy tracking.
• Partner with Analytics and Client Success teams to prepare deep post-campaign reports for Tier 1 clients.

Requirements

• 8+ years’ experience in programmatic advertising within Trading, AdOps, or Account Management functions.
• Proven track record in people management and media optimization.
• Demonstrated experience contributing to presales strategies, media plan pricing, and commercial proposals.
• Deep understanding of at least one DSP (DV360, Xandr, Yahoo, or TTD, preferred) along with solid optimization expertise across supply, audience, bidding, and attribution factors.
• Proven ability to represent your organization as a credible subject matter expert whenever client-facing media support is required.
• Strong analytic skills, including a high level of comfort with Excel and data-driven decision-making.
• Outstanding business writing, communication, and presentation skills.
• Ability to manage multiple complex projects in an accelerated environment.
• Fluent English is mandatory.

Skills

• Programmatic advertising
• AdOps
• Account Management
• People management
• Media optimization
• Presales strategies
• Media plan pricing
• Commercial proposals
• DSP (DV360, Xandr, Yahoo, or TTD)
• Optimization expertise (supply, audience, bidding, attribution)
• Client-facing media support
• Excel
• Data-driven decision-making
• Business writing
• Communication
• Presentation skills
• Project management

Location

• London, UK

Work Type

• Hybrid

Experience Level

• 8+ years

Salary/Compensations

• Competitive Salary

Benefits

• Hybrid work model
• Excellent medical coverage
• Employee Stock Purchase Plan

About the Company

• Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently.
• Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI.
• Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs.
• Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world.
• To learn more, go to www.zetaglobal.com.