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About the Role

The Analytics team member will leverage a data-driven approach to decision-making, contributing to the design of data strategies that align marketing efforts with real-world business goals. This role involves collaborating with internal teams and serving as a key representative to external clients.

Responsibilities

• Design data strategies to tie marketing efforts to business goals
• Collaborate with Business Planning and Activation teams
• Support the Director and Analytics Manager with day-to-day client deliverables
• Design measurement plans based on client business needs
• Use data to create compelling narratives
• Work with the VP to build and execute analytics strategies
• Report directly to the VP of Analytics

Requirements

• 6+ years of experience in an Analytics capacity
• Agency experience highly preferred
• Knowledge of Digital Media and Marketing/Advertising industries
• Experience with Python and R programming languages
• Experience with relational databases and SQL
• Ability to communicate complex ideas to internal and external stakeholders
• Comfort presenting to senior-level clients
• Ability to develop frameworks and learning agendas
• Experience steering complex analytics projects
• Extensive experience with Ad Servers such as DCM
• Experience with digital media and analytics tools, measurement vendors, and BI software
• Experience with third-party research partners such as Nielsen, Kantar, DISQO, VideoAmp, Samba, or comScore
• Advanced Excel skills including macros, advanced formulas, and pivot tables
• Experience working with large data sets
• Understanding of online advertising media channels including Search, Display, DSPs, and Social
• Subject matter expertise in at least one online advertising channel
• Experience with two or more advanced analytics methods such as descriptive statistics, linear regressions, multi-touch attribution modeling, MMM, or cross-device measurement

Skills

• Data strategy
• Measurement planning
• Data storytelling
• Python
• R
• SQL
• Relational databases
• Ad Servers (DCM)
• BI Software
• Advanced Excel
• Descriptive statistics
• Linear regressions
• Multi-touch attribution modeling
• MMM
• Cross-device measurement

Location

• New York
• Burbank
• Chicago
• Atlanta
• Detroit

Experience Level

• 6+ years

Education Level

• B.A. or B.S. in Mathematics, Statistics, Computer Science, Marketing, Advertising, or related field

Salary/Compensations

• USD $112,290.00 - USD $179,712.00

Benefits

• Medical coverage
• Dental
• Vision
• Disability
• 401K
• Parental and family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off

About the Company

• One of Publicis Groupe’s largest media agencies
• Spans 95 markets globally
• Over 30 years of industry experience
• Specialist offerings include content, commerce, multicultural, and data capabilities

Equal Opportunity

• Publicis Groupe honors and celebrates all identities and fosters belonging
• All information kept confidential according to EEO guidelines
• Veterans encouraged to apply