About the Role
Lead the planning, delivery, and optimization of integrated biddable media campaigns for global B2B technology brands, working across programmatic and paid search to drive measurable results and build client relationships.
Responsibilities
- Lead the planning, execution, optimisation and reporting of biddable media campaigns across programmatic and paid search.
- Deliver high-performing campaigns on time, on budget and aligned to client objectives.
- Take a strategic lead across a portfolio of client accounts, providing recommendations that maximise performance and uncover growth opportunities.
- Generate actionable insights through campaign analysis and performance reporting.
- Build strong relationships with media partners to secure the best commercial opportunities and campaign outcomes.
- Manage campaign budgets, pacing, forecasting and monthly spend reconciliation to ensure accurate delivery and profitability.
- Act as a subject matter expert for programmatic and paid search, sharing knowledge and supporting the development of the wider team.
- Champion innovation by identifying new platform capabilities, AI-driven solutions and emerging media opportunities to improve campaign performance and efficiency.
- Mentor and support junior team members while helping to improve agency processes, workflows and best practice.
- Collaborate across the agency to deliver integrated media strategies and contribute to new business proposals and pitches.
Requirements
- Hands-on experience across programmatic platforms such as StackAdapt and Google DV360.
- Hands-on experience across paid search platforms including Google Ads and Microsoft Ads (Bing).
- Experience managing integrated biddable campaigns across multiple clients and channels.
- Experience managing media budgets exceeding £1 million across multiple clients and channels.
- Confident creating and presenting performance reports with clear analysis, insights and strategic recommendations.
- Experience using AI-driven campaign solutions such as Performance Max (PMax), AI Max or similar automation tools.
- Commercial awareness, with the ability to identify opportunities for account growth and maximise client value.
- Strong knowledge of the B2B media and adtech landscape.
- A broad understanding of paid social and wider digital media channels is advantageous.
- Previous mentoring or line management experience is desirable.
Skills
- Programmatic platforms
- Paid search platforms
- Campaign management
- Budget management
- Performance reporting
- AI-driven campaign solutions
- B2B media
- Adtech landscape
- Paid social
- Digital media channels
- Mentoring
- Line management
About the Company
- Fast-growing B2B technology agency with ambitious plans and real momentum.
- Works with some of the world's most innovative brands.
- Helps deliver integrated campaigns that build awareness, generate demand, and drive global growth.
- Media & Performance team brings together paid, earned and owned media to create unified strategies that deliver measurable business outcomes.
- Team consists of digital marketers, not just media buyers.
- Takes a platform-agnostic approach to planning, builds customer journeys that convert, and executes campaigns that perform across the entire funnel.
