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About the Role

As the Director of International Marketing, you will define and execute the vision, strategy, and operating model for Schwab's International segment. This leadership role focuses on driving client acquisition and engagement by developing audience-centric integrated marketing strategies while serving as a trusted advisor to the International Business.

Responsibilities

• Define and execute the strategic vision for International Marketing to drive growth.
• Develop and execute audience-centric integrated marketing plans.
• Serve as the primary marketing partner to the International Business to shape growth strategies.
• Act as the organizational expert on international investor audiences and market dynamics.
• Synthesize and share audience, market, and performance insights across the organization.
• Navigate complex international and regulatory environments to recommend actionable paths forward.
• Drive a culture of creativity, innovation, and continuous improvement.
• Establish rigorous measurement, analysis, and optimization practices.
• Advance International Marketing capabilities toward parity with Domestic Marketing.
• Champion the voice of the international client across marketing and business teams.
• Build strong cross-functional partnerships to align stakeholders and accelerate execution.
• Lead, coach, and develop a high-performing team while maintaining a strong culture.

Requirements

• Minimum of 10 years of marketing experience, including significant experience leading international marketing strategies and teams.
• Deep expertise in international marketing, audience strategy, and integrated marketing planning.
• Strong understanding of the needs of international investors seeking access to U.S. markets, products, and expertise.
• Proven ability to translate audience insights, market intelligence, and business priorities into impactful marketing strategies.
• Strong business acumen and strategic thinking skills.
• Commitment to creativity, innovation, and a data-driven approach to measurement.
• Proven ability to synthesize complex information and simplify ambiguity.
• Experience building scalable marketing capabilities and improving operational effectiveness.
• Exceptional communication, influence, and stakeholder management skills.
• Proven track record of hiring, developing, and retaining high-performing talent.
• Ability to balance enterprise scale with the unique needs of international clients and regulatory environments.

Skills

• International marketing strategy
• Integrated marketing planning
• Audience strategy
• Strategic leadership
• Operational excellence
• Stakeholder management
• Data-driven decision making
• People management and development
• Cross-functional collaboration

Location

• On-site

Work Type

• Full-time

Experience Level

• Minimum of 10 years of marketing experience

About the Company

• Schwab empowers employees to make an impact on their careers through innovative thought and creative problem solving.
• The company focuses on transforming the finance industry by challenging the status quo.