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About the Role

The Media Planner is responsible for the tactical communications planning process, providing strategic recommendations to senior media teams and clients. This role requires a strong understanding of the Canadian media landscape and proficiency in media planning and research tools, actively contributing to account success and goal achievement.

Responsibilities

• Supports the media planning and buying process for assigned client accounts by translating client briefs into ideas and actions.
• Develops strategic communications plans using media planning tools, based on execution strategy, rationale, and buy structure.
• Collaborates with creative agencies on holistic brand management and marketing planning.
• Recommends buy structures that identify optimal environments for target audiences, maximizing value and efficiency.
• Assists in preparing reporting documentation that outlines strategy and rationale for campaign execution.
• Ensures flawless implementation of media plans by working with Traffic Launch and Campaign Delivery teams.
• Contributes to overall campaign strategy and identifies opportunities for performance improvement and optimization.

Requirements

• A minimum of 1 year of media planning and/or buying experience across All Channels (Video, Display, Social, Programmatic, Broadcast, Print & Out of Home).
• Knowledge and hands-on experience with media planning and buying tools.
• Strong to advanced MS Office skills, including Excel (Pivot Tables, VLOOKUPs), Outlook, and PowerPoint.
• Excellent written and verbal communication skills.
• Ability to work with cross-functional teams and multiple stakeholders.
• Aptitude for managing multiple deliverables and work streams.
• Ability to organize ideas and present information logically and sequentially.

Skills

• Media Planning
• Media Buying
• MS Excel
• MS Outlook
• MS PowerPoint
• Communication

Location

• Toronto

Work Type

• Full time
• Permanent

Experience Level

• 1 year

Education Level

• Post-secondary Degree or Diploma in Media, Advertising, Business Administration, Marketing, or related field.

Salary/Compensations

• $50k-$55k

Benefits

• Medical benefits
• Dental benefits
• RRSP contributions
• Paid time off

About the Company

• Our mission is to Drive Business Performance by using data to create personalized and connected experiences that deliver transformative business outcomes.
• We focus on delivering better business results through optimization, creation, and analysis across all digital platforms.
• Our scope ranges from recommending content usage to optimizing media channel performance and maximizing eCommerce visibility.
• Dentsu utilizes artificial intelligence tools as part of its recruitment process for sourcing and screening.
• We foster a diverse and creative work environment that delivers better business results.
• We strive to create workplaces that reflect our clients and where everyone feels empowered to be their authentic selves.

Equal Opportunity

• We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact Canada.Recruitment@dentsu.com or to begin a conversation about your individual accessibility needs throughout the hiring process.