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About the Role

The Marketing Manager will handle product and marketing campaign strategy for multiple artists and projects across the IGA Miami roster. This role requires comprehensive communication and coordination internally and externally to ensure projects move forward while maintaining the overall artist message and brand.

Responsibilities

• Develop and execute full marketing plans and campaigns for single and album launches
• Build customized marketing strategies that reflect each artist's unique identity
• Coordinate all facets of the label group to maintain focus and progress in relation to specific artist’s projects
• Work in conjunction with artists, managers, and marketing team to create, maintain, and evolve artist brands
• Seek out and maintain the knowledge of each artist and their management team’s processes, goals, and overall efforts to maintain a cohesive and effective working relationship
• Generate timelines of project needs and key dates/deadlines with all departments and oversee the timely delivery of those needs
• Create and coordinate special events in conjunction with album releases, specific tour dates, and other special events
• Serve as key liaison for artist management and label
• Brainstorm and produce big marketing ideas, identify the best idea options, and execute
• Manage a high volume of communication - phone calls, emails and meetings
• Design and oversee advertising campaigns
• Communicate the status of artists projects routinely with the label staff
• Collaborate on end-to-end campaign strategy across streaming, socials, digital advertising, creator marketing, content, D2C and live moments
• Develop audience growth strategies using fan insights, consumption data, and cultural trends
• Partner with Digital Marketing, Audience Development, Commercial Partnerships, Creative, Publicity, A&R, and International teams to maximize campaign impact
• Analyze campaign performance and translate insights into recommendations that improve future releases
• Identify emerging marketing opportunities across new platforms, creators, and fan communities
• Manage artist marketing budgets, forecasts, and campaign reporting
• Support artist development by building long-term brand strategies in addition to individual release campaigns
• Provide direction to and manage Marketing Coordinator
• Other responsibilities as required

Requirements

• 5 years of marketing experience in the music industry required
• Organize, prioritize, and execute a wide range of tasks with heavy workloads and tight deadlines
• A general knowledge of all departments within a label, including: Digital, publicity, A&R, creative, production and promotion
• Strong communication and teamwork skills
• Creativity and willingness to think outside the box
• Strong relationship management skills with artists, managers
• Passion for music, culture, and emerging trends
• Excellent written, verbal, and presentation skills
• Travel required

Skills

• Marketing
• Campaign Strategy
• Artist Branding
• Project Management
• Event Coordination
• Advertising
• Streaming
• Socials
• Digital Advertising
• Creator Marketing
• Content Marketing
• D2C Marketing
• Audience Development
• Commercial Partnerships
• Publicity
• A&R
• International Marketing
• Budget Management
• Forecasting
• Reporting

Location

• Miami

Work Type

• Full-time

Experience Level

• 5 years of marketing experience in the music industry

Education Level

• Degree in related field preferred

Salary/Compensations

• $70,304 - $90,000

Benefits

• Comprehensive medical, dental, and vision coverage
• 100% coverage for out-patient in-network mental health services
• Fertility coverage for eligible medical plan participants
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
• Student Loan Repayment Assistance and Tuition Reimbursement
• 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution
• Flexible Paid Time Off (PTO) for exempt employees
• 3-weeks PTO for non-exempt employees
• 2-weeks paid Winter Break
• 10 Company Holidays (including Juneteenth and Wellbeing Day)
• Summer Fridays (between Memorial Day and Labor Day)
• Generous paid parental leave for every type of parent

About the Company

• Universal Music Group is the world’s leading music company.
• Committed to artistry, innovation and entrepreneurship.
• Owns and operates a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries.
• Identifies and develops recording artists and songwriters, and produces, distributes and promotes the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
• An entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight are core values.

Equal Opportunity

• Universal Music Group is an Equal Opportunity Employer
• We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.
• UMG is not enrolled in E-Verify in California and New York, and cannot support employment of candidates whose employer must enroll in E-Verify, for example candidates on STEM-OPT.