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About the Role

Deepki is seeking a high-impact, creative, AI-savvy Marketing Leader to own its North America marketing engine. This role is central to transitioning the marketing function to be AI-powered, utilizing AI-driven insights to sharpen market impact and ensure precision across the region. You will act as the primary voice of the brand in North America, bridging global strategy with innovative local execution.

Responsibilities

• Own the regional strategy, translating global initiatives into a cohesive AI-enabled regional marketing plan that drives pipeline and revenue.
• Serve as the guardian of Deepki’s reputation in North America, localizing global strategy to ensure value proposition resonates with stakeholders.
• Partner with the global Brand Communication team to secure and leverage local speaking opportunities, positioning regional experts.
• Act as the voice of the North America market, sharing insights with global teams to shape the regional roadmap.
• Collaborate with Sales, ADR and Delivery teams, fostering a "one-team" culture.
• Partner with North America Sales leadership to define territory plans, align on account segments, and enterprise buyer personas.
• Pioneer 1:1 and 1:few Account-Based Marketing programs, architecting AI-enabled experiences for strategic accounts.
• Design and deliver integrated, multi-channel campaigns using AI, blending digital execution with high-touch events.
• Leverage AI-enabled tools to monitor market dynamics, competitive intelligence, and predictive account behavior.
• Collaborate with channel partners, alliance networks and local institutional bodies to design and execute joint initiatives.
• Adapt global assets into high-relevance content tailored for the North America regulatory and market landscape.
• Build a comprehensive lifecycle program to support the customer journey post-acquisition, driving expansion and advocacy.
• Operate with an AI-empowered, outcome-oriented growth mindset, focusing on ROI-driven rigor and business impact.

Requirements

• 6+ years of B2B Marketing experience, with a proven track record of scaling demand in regional roles, ideally within SaaS or high-growth tech environments.
• Experience with complex, multi-stakeholder enterprise sales cycles.
• Deep, hands-on experience building successful ABM programs that have directly influenced enterprise pipeline and revenue.
• Ability to innovate the marketing mix and simplify complex enterprise cycles into compelling, creative narratives.
• Experience architecting AI-integrated marketing ecosystems to scale personalization, automate workflows, and optimize resource allocation.
• Event planning mastery and experience navigating local institutional partnerships.
• Exceptional ability to build relationships across regional teams (Sales, Delivery) and global corporate functions (Marketing & Communications, Product).
• Ability to manage multiple stakeholders, bring teams together, and respect corporate governance.
• Hands-on experience with AI/Salesforce/HubSpot and an analytical approach to attribution and performance reporting.
• Genuine excitement about real estate decarbonization and the role technology plays in the transition to net-zero.
• Willingness to travel within North America to support events and partner activities.

Skills

• AI-savvy marketing
• Digital marketing
• Event planning
• Growth mindset
• AI-driven insights
• Account-Based Marketing (ABM)
• Multi-channel campaigns
• Partnership management
• Content localization
• Customer lifecycle strategy
• Performance reporting
• Salesforce
• HubSpot

Location

• New York City

Work Type

• Hybrid (3 days/week in office)

Experience Level

• 6+ years of B2B Marketing experience

About the Company

• Deepki is the market-leading sustainability intelligence platform for real estate, sitting at the nexus of finance and sustainability.
• Deepki is scaling its North America operations to meet massive demand for data-driven decarbonization.
• Deepki helps clients protect their assets, boost their bottom line, and have a positive impact on the planet.
• Deepki's mission is #ImpactForward.

Equal Opportunity

• At Deepki, we believe that diversity is a core strength. As an equal opportunity employer, we review every application with the same care, regardless of origin, religion, gender, sexual orientation, age, or disability. Our hiring decisions are based solely on skills, motivation, and the needs of the company.