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About the Role

As the CRM Manager for North America, you will own the local strategy and end-to-end execution across the US and Canada. You will partner closely with the Global CRM team to optimize our tech stack and refine processes, ensuring global tools are leveraged to maximize effectiveness for North American consumers. In this role, you will set the communication strategy for our existing users—with a focus on increasing lifetime value, retention, and loyalty—while supporting B2B lead generation efforts.

Responsibilities

Own the North American CRM campaign and content calendar from end-to-end; design, build, and deploy multi-channel campaigns (Email, Push, In-App) that capitalize on local trends and seasonal moments.
Identify opportunities to drive user acquisition and marketplace density. Run continuous A/B tests on segmentation, content, and timing to improve core metrics (Conversion, CTR, and Churn).
Utilize internal tools (Looker, Amplitude and Braze) to build sophisticated audience segments based on behavior, geography, and user preferences.
Collaborate with B2B Marketing / Sales to build automated communication funnels that move prospective partners from prospective leads to qualified leads to close.
Support the supply side of the marketplace by communicating value to existing partners, helping them maximize their impact on the platform.
Partner with global to improve opportunities within lifecycle and localization —from onboarding and early adoption to retention and reactivation—optimizing global templates to resonate with North American consumers.
Partner with Global CRM and Tech teams to maximize the effectiveness of technical stack and capabilities.
Provide local insights and technical requirements to help the global team develop scalable automation tools and templates that work for regional markets.
Act as the lead for North American experimentation, piloting new CRM features or personalization tactics before global rollout.

Requirements

3–5 years of hands-on experience in CRM, Lifecycle, or Retention Marketing.
Proven track record in a mobile-first marketplace or high-growth B2C app environment.
Power user of Braze (or similar platforms like Iterable/Salesforce Marketing Cloud).
Comfortable with managing multi-channel orchestration across email, push, in-app.
Track how CRM impacts CAC, LTV, and frequency.
Lean into A/B testing to influence strategy.
Can think high-level about user journeys but are equally happy to "get your hands dirty" building campaigns and QAing links.
Know how to advocate for local needs while remaining a team player within a global structure.
Energized by the opportunity and driven by the discipline it takes to achieve it.
Take initiative and prioritize long-term impact over short-term comfort, consistently pushing for exceptional quality rather than settling for "good enough."
Do the right thing when no one is watching. Recognize your own agency to influence outcomes and take responsibility —meeting setbacks with solutions and humility rather than excuses.
Ask questions and prioritize truth over comfort, welcoming candid feedback, and addressing performance directly to ensure we never stop improving.
Take responsibility for the energy you bring to the team, finding meaning in the work while celebrating our shared wins and lessons.

Skills

CRM
Lifecycle Marketing
Retention Marketing
Braze
Iterable
Salesforce Marketing Cloud
Email
Push Notifications
In-App Messaging
A/B Testing
Segmentation
Data Analysis
Looker
Amplitude

Location

New York

Work Type

Hybrid
Full-time

Experience Level

3-5 years

Salary/Compensations

$85,000 - $103,000

Benefits

Agility & Autonomy
Modern Hybrid Model (3x a week in office)
Global Mobility (up to 30 days/year)
20 days of paid vacation
Paid volunteer time
Comprehensive paid parental leave
Premium Health Coverage (100% employer-paid medical, dental, and vision)
Employee Assistance Program (EAP)
Monthly ClassPass credits
Bike mobility program
401(k) program with employer match
Community & Belonging
Employee Resource Groups (ERGs)
Vibrant Workspace with snacks and coffee

About the Company

Too Good To Go's mission is to inspire and empower everyone to fight food waste together.
We are building a diverse and inclusive team of highly capable individuals who are passionate about doing things in a better way.
We believe we all excel and are more creative when we’re allowed to be ourselves, and we’re committed to a culture where all of us belong.

Equal Opportunity

We are an equal opportunity employer and all employment is decided on the basis of qualifications, merit and business need.
If you need reasonable accommodation at any point in the application or interview process, please let us know.