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About the Role

This role involves representing a four-brand portfolio (Craft, Cutter & Buck, Clique, and Tenson) within the Run & Outdoor Specialty channel in California. The focus is on driving sales, managing existing accounts, and developing new business for Craft Sportswear, a Swedish performance brand, and its complementary brands.

Responsibilities

• Hit monthly, quarterly, seasonal, and annual revenue targets across run specialty and outdoor specialty accounts in the California territory.
• Own existing account relationships: prebook sell-in, at-once orders, seasonal assortment planning, and sell-through performance across all four brands.
• Develop new accounts in alignment with the portfolio's distribution strategy, prioritizing quality over door count.
• Conduct regular account visits, product knowledge sessions, and in-store activations, leading with Craft.
• Monitor POS and sell-through data by account and by brand, addressing performance issues.
• Lead every account conversation with Craft, introducing complementary brands where they strengthen the assortment.
• Build seasonal floor plans and assortment recommendations that reflect each brand's positioning.
• Manage four seasonal buy cycles across the portfolio, adhering to non-negotiable deadlines.
• Coordinate with sales leadership on account prioritization and overlap with national account plans.
• Represent the portfolio at regional endurance events, run clubs, trade shows, and community activations.
• Lead product knowledge sessions and in-store demos with retail staff and consumers.
• Support brand activations at retail, including product launches, in-store events, and community programming.
• Build relationships with buyers, store managers, coaches, and community influencers.
• Relay market intelligence, competitor activity, consumer feedback, and account insights to sales leadership weekly.
• Identify new account opportunities that fit the portfolio's positioning.
• Forecast accurately by account and by brand each season.
• Prepare and present territory performance updates to sales leadership on a regular cadence.

Requirements

• Established independent sales rep or agency currently working run specialty, outdoor, or technical performance apparel or footwear in the California territory.
• Existing relationships with run specialty buyers, outdoor retailers, or endurance sports communities in California.
• Proven track record of hitting revenue targets.
• Currently carrying complementary lines.
• Fully independent operation: own business entity, existing infrastructure, and active in-market presence.
• Comfortable managing a multi-brand portfolio within a single account relationship.
• CRM fluency, with pipeline management and forecasting as habits.
• Clear communicator: in person, virtual, and written.
• Active in-territory presence, regularly visiting accounts, attending events, and participating in the specialty community.
• Must be active within the California market.
• Passion for running, cycling, Nordic sports, or endurance sports.

Skills

• Account Management
• Revenue Target Achievement
• New Account Development
• Product Knowledge Sessions
• In-store Activations
• POS and Sell-Through Data Analysis
• Portfolio Selling
• Seasonal Assortment Planning
• Market Intelligence Gathering
• Forecasting
• Territory Performance Reporting
• Relationship Building
• CRM Fluency
• Communication (in person, virtual, written)

Location

• California preferred
• Open to reps based in NV or AZ with demonstrated CA account relationships

Work Type

• 1099 Independent Contractor
• Multi-line rep or agency

Experience Level

• Established independent sales rep or agency
• Existing book of business
• No ramp period required

Salary/Compensations

• Commission-based
• Rate and structure negotiated based on territory scope and existing account base

Benefits

• Employer subsidized medical, dental and vision eligibility
• Paid Sick leave
• Annual Vacation leave
• 401k plan with company match
• Ten (10) paid holidays in a calendar year

About the Company

• Our Vision: Empowering people with long-lasting, high-quality sportswear helps them succeed in their own lives, and makes them proud to be a part of something bigger than themselves.
• Our Mission: Our objective is to be the world's best sportswear supplier for retailers, companies, and teams.
• This role is managed through Cutter & Buck, which carries a four-brand portfolio into the Run & Outdoor Specialty channel: Craft, Cutter & Buck, Clique, and Tenson.
• Craft Sportswear is built to empower modern athletes, blending performance-driven functionality with Scandinavian design.
• Craft inspires an entrepreneurial mindset among our salespeople, encouraging initiative and ownership at every level.
• At Craft, work is both serious and inspiring, driven by a shared passion for progress and continuous improvement.
• Cutter & Buck, Inc. is a socially responsible company.

Equal Opportunity

• Cutter & Buck is proud to be an Equal Employment Opportunity (EEO) employer and does not discriminate on the basis of race, color, national origin, religion, gender, age, veteran status, political affiliation, sexual orientation, marital status or disability (in compliance with the Americans with Disabilities Act*), or any other legally protected status, with respect to employment opportunities.
• We verify the identity and employment authorization of individuals hired for employment in the United States.
• We maintain a drug-free workplace and perform pre-employment post-offer substance abuse testing, complete post-offer background check are required for all positions.
• A clear driving record may be required for Safety Sensitive and Sales positions.