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About the Role

This internship offers a hands-on experience in the marketing department, providing exposure to industry specialists and cross-functional collaboration. The intern will execute brand experiences to drive awareness and engagement, and assist with social media tasks across various brands.

Responsibilities

• Develop and execute experiential marketing programs, including pop-ups, sampling events, and brand activations.
• Identify local market opportunities to drive trial and brand love through grassroots efforts, influencer partnerships, and cultural moments.
• Manage end-to-end event execution, including planning, logistics, activation, and post-event analysis.
• Oversee event budgets, ensuring cost-effectiveness and high-impact activations.
• Track and analyze event performance metrics to optimize future executions.
• Provide post-event recaps with key learnings and recommendations.
• Execute monthly content calendars for specified brands, ensuring alignment with social media plans and winery moments.
• Support Meta advertising dashboard for specified brands, focusing on optimizing CPMs, CPC, and follower growth.
• Track and analyze ad performance, adjusting budgets as needed.
• Oversee social platform engagement for specified brands, responding promptly and in alignment with brand voice.
• Manage and coordinate influencer and journalist visits.
• Support the development of consumer personas by analyzing syndicated data sources.
• Assist in identifying emerging category trends, shopper behaviors, and consumption occasions.
• Summarize findings into actionable insights to support brand learning plans, campaign development, and portfolio positioning.
• Work closely with sales teams to align activations with retail priorities and distribution partners.
• Partner with brand, digital, and PR teams to amplify events across social and media channels.
• Manage external agencies, vendors, and event partners.

Requirements

• Currently pursuing a BA/BS degree or Masters in Marketing or a recent graduate.
• Able to work onsite at our White Plains, NY office Monday through Thursday.
• Can commit to a minimum of 6 months for the internship.
• Legally able to consume alcoholic beverages in the state of NY.
• Detail-oriented with a focus on accuracy.
• Excellent written and verbal communication skills.
• Proactive team player with a go-getter attitude.
• Highly organized with strong multitasking abilities.
• Proficient in Microsoft Office.

Skills

• Social Media
• Meta advertising dashboard
• Content calendars
• Event execution
• Budget management
• Performance analysis
• Consumer insights
• Microsoft Office

Location

• White Plains, NY

Work Type

• Full-time
• Hybrid

Experience Level

• Internship

Education Level

• BA/BS degree or Masters in Marketing or recent graduate

Salary/Compensations

• $20.00 USD per hour

Benefits

• Paid time off / Holidays
• Employee wine allowance
• Fun company events
• Employee centered company culture
• Strong positive and collaborative work environment

About the Company

• Freixenet Mionetto USA is one of the leading sparkling wine companies in the US, representing an award-winning portfolio of iconic brands.
• Named one of the Best Places to Work in Westchester for three consecutive years, as well as Best Places to Work in New York State and in America in 2025.
• The company culture thrives on collaboration, celebration, and growth, with engaging employee events and continued learning opportunities.

Equal Opportunity

• Freixenet Mionetto USA is an Equal Employment Opportunity Employer.