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About the Role
Our global Marketing team in London is looking to hire an outstanding Content Marketing Manager who is passionate about storytelling in a corporate environment. You will play a pivotal role in building EF Corporate Learning as a leading global brand in the B2B space and reaching our ambitious revenue growth targets.
Responsibilities
- Develop, write and edit impactful copy for our international B2B audience including long-form articles, white papers, case studies, website pages, social posts, blogs, emails, video and podcast scripts.
- Co-design and execute a coherent content strategy and calendar, developing powerful campaigns for brand awareness and lead generation, working closely with the digital marketing team.
- Curate and deliver engaging webinars, including inviting and managing guest speakers, building slides and scripts, and ensuring successful filming and broadcasting.
- Drive efforts to build EF Corporate Learning as a leading brand within the B2B space, including custody of brand guidelines and tone of voice.
- Research best practices and keep up to date with latest content trends to develop effective themes, formats and channels. Use knowledge of SEO to ensure content can be found via search engines.
- Partner with the rest of the Marketing team to coordinate scheduling, translations, measurement of results, and design work.
- Collaborate closely with internal experts and thought leaders to bring their expertise, ideas and inspiration to a wide audience through content.
Requirements
- 5+ years of experience developing, writing and editing high-performing B2B content.
- Ability to provide insights into what digital content will most engage buyers in large enterprises.
- Highly skilled writer with extensive experience writing for a B2B audience, with a portfolio to share.
- Proven ability in video/audio/visual content creation is advantageous.
- Ability to work to tight deadlines.
- Experience optimizing content for email and SEO.
- Experience analyzing performance metrics and improving copy accordingly.
- Effective at building relationships, collaborating, and influencing others.
- Experience dealing with internal and external senior stakeholders.
- Comfortable working as a team and leading complex projects cross-functionally in flat organizations.
- Self-starter with a creative and strategic mindset, detail-oriented.
- Experience translating brand identity into engaging content and copy, including developing and adhering to brand tone of voice direction, style guides, and copy libraries.
- Experience with digital marketing and familiarity with its tech stack, particularly email, social, and Content Management Systems.
- Strong personal drive and energy.
- Entrepreneurial spirit with a nothing is impossible mindset.
- Excited by having ownership and autonomy.
- Enjoy working in a fast-paced results-driven environment.
- Passionate about learning and languages.
Skills
- Content strategy
- Content execution
- B2B content creation
- Brand awareness
- Lead generation
- Storytelling
- Copywriting
- Editing
- Webinar production
- Brand guidelines
- Tone of voice
- SEO
- Content optimization
- Relationship building
- Collaboration
- Influencing
- Project management
- Digital marketing
- Email marketing
- Social media marketing
- Content Management Systems (CMS)
- Product marketing
- Sales collateral creation
Location
- London
Work Type
- Full-time
Experience Level
- 5+ years
Salary/Compensations
- Attractive salary (based on track record)
Benefits
- Opportunities to produce meaningful work
- Regular training
- Access to self-development platforms
- Real ownership
- Career progression opportunities
- Comprehensive Onboarding and development programs
- Office gym & yoga studio
- Cycle scheme
- Private Medical Insurance
- Private pension scheme managed by Aviva
- Loan for annual travel passes
- Employee Assistance Programme
About the Company
- EF Corporate Learning is the world’s first and largest corporate language training provider.
- Delivering language training for organizations since 1965 and with 20+ million learners trained online since 1996, our legacy and global scale are unmatched.
- Many of the 3,000+ multinational organizations we serve have partnered with us for over 15 years.
- Our award-winning method is designed using the largest dataset of language learners in the world, drawing from 2.2+ million English assessments, 5+ million live private classes yearly, and countless more learners enjoying structured self-study every day.
- The result is a learning experience with 3x better engagement and learning progress, helping your teams find their voice, faster.
Equal Opportunity
- EF Corporate Learning is proud to be an equal opportunity employer and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, disability, parental status, identity, experience and everything else that makes you unique.