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About the Role

This role is responsible for strategic, often ambiguous work that expands Norton beyond its current state, including major new product launches, new category or geography entry, white space opportunity development, brand transformation, and large campaigns. The role requires a big thinker who can identify strategic direction, model business cases, and convince leadership. Success means building Norton's next chapter with ambition and financial discipline, launching new businesses effectively, strengthening the brand, and providing leadership with the insights needed for bold decisions.

Responsibilities

Identify, size, and prioritize new opportunities across categories, geographies, audience segments, and product expansions using market data, consumer insights, competitive analysis, and performance signals.
Build rigorous business cases, model opportunities using multiple data sources, and construct clear investment theses.
Pitch leadership and cross-functional partners for funding and organizational commitment with clear, data-grounded, and persuasive presentations.
Define market entry strategies, including approach, sequencing, investment models, and success criteria for new categories, regions, or white spaces.
Adopt a challenger mindset to question assumptions about Norton's growth and identify disruptive opportunities.
Own integrated marketing strategy and execution for major launches and growth initiatives, from positioning and messaging through activation and optimization.
Define target audiences, messaging frameworks, and launch tiers, and build investment rationale and resource plans.
Lead go-to-market planning across direct and indirect channels, aligning with Acquisition, PR, Social, Web, and Media teams.
Drive operational execution across marketing, product, analytics, regional, and channel teams.
Own and evolve Norton's global brand strategy, including brand promise, narrative, voice, and visual identity.
Build messaging systems that connect corporate brand narrative to product stories and ensure consistent brand presence.
Champion long-term brand investments and advocate for the brand's role in driving growth.
Lead major brand initiatives such as platform launches, website overhauls, wholesale channel entry, and new audience strategies.
Lead go-to-market strategy for new business areas, including geographies, channels (wholesale, retail), audience segments, and product category expansions.
Define market presence in new markets, including competitive positioning, channel approach, investment models, and localization.
Partner with Regional Marketing, Product, and other functions to execute new market entries.
Design campaign architecture for major initiatives, linking brand storytelling to launches and long-term brand building.
Lead content strategy and creative production, ensuring assets are effective across the full funnel and optimized for each channel.
Manage briefing quality, timelines, and budgets for creative production.
Evolve creative based on performance data, product insights, and competitive signals.
Work with Media and Analytics teams to size opportunities, forecast impact, set goals, and connect campaign results to strategy.
Lead post-launch learning for major initiatives, synthesizing results to inform future strategy.
Deliver data-grounded performance stories to senior leadership, explaining outcomes and implications for future investment.
Ensure regional and partner teams have clear positioning, assets, and guidance for major initiatives.
Incorporate regional and local market insights into global strategy and campaign development.
Build strong working relationships and influence across Product, Analytics, Regional Marketing, Media, Social, Web, PR, Sales, and Partner teams.
Manage and develop a global team of 2-3 marketers.
Establish efficient ways of working for the team.
Utilize AI and new tools to enhance team thinking, creation, and execution.

Requirements

15 or more years of experience in brand marketing, product marketing, integrated marketing, or growth strategy, preferably in technology, subscription, or consumer businesses with complex product portfolios.
Proven track record of identifying white space opportunities, modeling market entry scenarios, and building business cases that secure leadership investment.
Demonstrated experience pitching senior leadership for budget, structuring opportunities, making financial cases, and telling compelling stories.
Experience defining strategies for entering new categories, geographies, or audiences from scratch.
Strong financial and analytical skills, with comfort using market sizing data, unit economics, competitive benchmarks, and channel performance.
Proven track record defining or evolving global brand strategy and translating it into campaign architecture and go-to-market execution.
Direct ownership experience of major product launches or brand initiatives.
Experience leading significant brand campaigns, including new brand platforms, website relaunches, channel launches, or audience expansion programs.
Ability to simplify complexity, frame decisions clearly, and communicate with conviction to executive audiences.
A challenger mindset with a history of questioning assumptions and seeking disruptive growth approaches.
Strong ability to build alignment across diverse teams on ambitious and ambiguous projects.
Experience managing agencies and creative budgets.
Genuine curiosity about AI and a track record of using it to improve work.

Skills

Brand Strategy
Integrated Marketing
Business Thinking
Market Analysis
Financial Modeling
Presentation Skills
Go-to-Market Strategy
Product Marketing
Campaign Management
Content Strategy
Creative Production
Performance Analysis
Cross-Functional Leadership
Team Management
AI Utilization

Location

Remote

Work Type

Full-time

Experience Level

15+ years

Benefits

Flexible working options
Time off
Competitive pay
Benefits
Well-being programs

About the Company

Gen is a global company dedicated to powering Digital Freedom through trusted consumer brands like Norton, Avast, LifeLock, and MoneyLion.
The company's heritage is rooted in financial empowerment and cyber safety, now delivering cybersecurity, online privacy, identity protection, and financial wellness solutions to nearly 500 million users in over 150 countries.
Gen fosters a culture of flexibility, support, healthy debate, experimentation, and continuous learning.
The company values diverse experiences, identities, and ideas, promoting a supportive environment where differences are seen as a competitive advantage.