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About the Role

This role manages the engine driving customer acquisition for the Norton product portfolio. You will be accountable for hitting acquisition targets, executing go-to-market strategies for product features, managing promotional windows, and optimizing performance across paid, earned, and owned channels.

Responsibilities

• Own annual and quarterly acquisition planning, including goal-setting and channel investment mix.
• Lead the briefing process for the media team to translate business priorities into performance expectations.
• Define acquisition priorities for promotional periods and seasonal campaigns.
• Lead go-to-market execution for product launches, updates, and seasonal campaigns.
• Maintain and optimize evergreen product and brand messaging across all channels.
• Define target audiences and ensure consistent execution across marketing channels.
• Drive creative updates and manage briefing with creative agencies.
• Develop full-funnel acquisition strategies connecting channel roles and investment decisions.
• Monitor market dynamics and competitors to inform investment and differentiation.
• Develop geo-specific acquisition strategies in partnership with regional marketing teams.
• Own promotional and pricing strategy in collaboration with Product, Finance, and Revenue teams.
• Maintain and refresh product assets, messaging, and visuals across all touchpoints.
• Track cross-channel funnel performance and collaborate with analytics and retention teams.
• Design and evaluate acquisition tests to determine scaling opportunities.
• Deliver performance updates to leadership regarding risks and opportunities.
• Utilize AI tools to enhance team efficiency and results.
• Manage and develop a team of 3-5 acquisition and go-to-market professionals.

Requirements

• 15+ years of experience in customer acquisition, growth marketing, or integrated go-to-market roles.
• Direct ownership of planning, performance goals, and results.
• Track record of end-to-end go-to-market execution for product features and campaigns.
• Proven ability to drive efficient growth through audience strategy and funnel improvement.
• Experience managing significant acquisition budgets with data-driven decision making.
• Deep understanding of pricing and promotional mechanics.
• Experience building geo-specific acquisition strategies.
• Experience in campaign building and creative strategy evaluation.
• Strong analytical skills with the ability to present insights to senior leadership.
• Experience with marketing mix modeling and attribution tools.
• Test-and-learn mindset with a history of scaling experiments.
• Collaborative leadership skills with the ability to influence without direct authority.
• Experience using AI to improve work processes.

Skills

• Customer Acquisition
• Growth Marketing
• Go-to-Market Strategy
• Performance Marketing
• Budget Management
• Pricing and Promotional Strategy
• Data Analysis
• Marketing Mix Modeling
• Attribution Modeling
• Creative Strategy
• AI Tools

Work Type

• Flexible working options

Experience Level

• 15+ years

Benefits

• Flexible working options
• Time off
• Competitive pay
• Well-being programs

About the Company

• Gen is a global company dedicated to powering Digital Freedom through brands like Norton, Avast, and LifeLock.
• The company provides cybersecurity, online privacy, identity protection, and financial wellness solutions.
• Gen serves nearly 500 million users in more than 150 countries.
• The company culture values healthy debate, experimentation, and continuous learning.

Equal Opportunity

• Gen seeks out people with different experiences, identities, and ideas and views differences as a competitive advantage.