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About the Role

This role focuses on growing Advanced Analytics non-recurring revenue bookings and strengthening Worldpanel's position with clients by expanding their reliance on our expertise. You will raise awareness of our Analytics offer, identify key client accounts, build relationships with senior contacts, and manage a sales target for upselling Analytics work.

Responsibilities

• Raise awareness and consideration of our Analytics offer with existing panel clients.
• Identify key opportunity client accounts and build go-to-market plans.
• Build relationships with senior client contacts through introductions or cold outreach.
• Develop and execute a cold outreach plan using sales tools like Salesloft and Sales Navigator, with BDR support.
• Collaborate closely with Client Service (CS) teams to increase their connection to Advanced Analytics (AA) and facilitate sales.
• Act as the AA commercial lead for 2+ CS teams.
• Own a sales target for upselling AA work to existing panel subscriber clients within your sales territory.
• Triage inbound leads from your sales territory and determine the core client question.
• Work with the AA team to design and pitch solutions to client problems.
• Utilize internal data to build, track, and adjust the outbound commercial strategy for the Analytics function.
• Devise plans to build networks, awareness, and consideration of AA in partnership with CS account leads for target opportunity client accounts.
• Collaborate with CS to drive proactive outreach and generate commercial conversations.
• Create a cold outreach plan to reach contacts beyond the existing client service network, with support from the new business community.
• Conduct capabilities sessions in partnership with the CS owner.
• Manage and drive revenue performance by meeting or exceeding revenue targets.
• Manage the commercial process from prospecting or initial inquiry, recognizing customer needs, devising solutions, and handing over to product and delivery teams.
• Work closely with aligned CS teams to become an extension of their teams and a trusted advisor for Analytics.
• Actively participate in the Growth team to share knowledge and experience.

Requirements

• Experience in selling and/or delivering bespoke research projects, or client-side experience.
• Understanding of key industry trends and client processes is fundamental to success.
• Ability to understand and empathize with client issues to provide the best service and win business.
• Will have direction and support from line manager and Client Service teams to design outreach plan.

Skills

• Salesloft
• Sales Navigator

Location

• Central London - Mainframe (Hybrid)

Work Type

• Hybrid

About the Company

• Worldpanel by Numerator is the global source of insight that reveals the patterns in shopper and consumer behaviour, to shape our clients’ brands’ success, both today and tomorrow.
• We have the largest consumer panel in the world, understanding brand and retail dynamics through the choices of 6 billion people.
• Worldpanel by Numerator combines world-leading expertise in consumer panels with survey specialism to provide a complete picture of behaviour and attitudes.
• Worldpanel’s Advanced Analytics division is a ~$10m business with aspirations to grow significantly.
• The Growth team has a sales function charged with accelerating cross-sell with existing panel subscription clients.
• Historically, Client Service (CS) teams have developed entanglement and upsell plans with clients.
• To accelerate growth, we are looking to directly develop priority client relationships in partnership with client services.