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About the Role
Crain Communications is seeking an experienced design and creative leader to oversee creative development and production for marketing initiatives across its portfolio of brands. This role involves leading an in-house design team and external partners to ensure consistent, high-quality brand representation across all marketing touchpoints and customer journey stages.
Responsibilities
- Conceptualize and produce integrated marketing creative for subscription, events, and advertising businesses.
- Evolve brand visual and verbal representation, establishing and maintaining creative guidelines.
- Optimize the creative development operating model, including workflow and project management.
- Manage and produce marketing assets for web, digital, advertising, social media, sales enablement, email, print, and direct mail.
- Manage and motivate the internal design team to produce ambitious work and incorporate data into creative practices.
- Select, manage, and maintain relationships with external agencies and freelancers.
- Stay current with industry trends and tools to ensure evolving visual and verbal identity.
Requirements
- Bachelor’s degree in graphic design, programming, marketing, advertising, or related field.
- Online portfolio demonstrating creative work that unifies strategy and execution across various channels, audiences, and aesthetics.
- 7+ years of experience in creative roles at a digital publication, creative agency, or consumer brand.
- 1-2 years of experience in a management position.
- Experience developing and producing holistic, integrated campaigns across digital, motion, OOH, and events.
- Demonstrated ability to use data, performance metrics, and insights to inform creative approach.
- Fluency with digital content art direction and production, directing internal and external resources.
- Hands-on experience with typography and image standards for web.
- Proficiency in Adobe Creative Suite, InDesign, and related design production software.
- Strong managerial and mentoring skills.
- Partner-oriented communicator capable of simplifying complex ideas and presenting confidently.
- Ability to multitask, prioritize projects, and communicate progress.
- Experience managing budgets, vendors, and freelancers.
Skills
- Graphic design
- Creative development
- Brand representation
- Marketing creative production
- Workflow optimization
- Project management
- Digital content art direction
- Typography
- Adobe Creative Suite
- InDesign
- Managerial skills
- Mentoring skills
- Communication
- Budget management
- Vendor management
- Freelancer management
Location
- US
Work Type
- Full-time
Experience Level
- Associate
Education Level
- Bachelor's degree
Salary/Compensations
- $85,000 to $110,000
Benefits
- Retirement plan savings contributions
- Bonus opportunities based on individual and company performance
About the Company
- Crain Communications is a leading business news and information company with 24 media brands providing global coverage for professionals across various sectors.
- Brands include Ad Age, Automotive News, Pensions & Investments, Modern Healthcare, Staffing Industry Analysts, and regional business brands.
- The company has a century-long dedication to deep sector expertise and journalistic integrity, providing trusted insights across all platforms.
Equal Opportunity
- Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.
- The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.
- Employees who have access to compensation information cannot disclose it unless in response to a formal complaint or charge, in furtherance of an investigation, or consistent with legal duty.