About the Role
Visa is seeking a Senior Director, Global Brand Management Systems & Operations to modernize operating models, workflows, platforms, and capabilities for the Global Brand organization. The role focuses on reducing operational friction, driving global platform adoption, and integrating AI and automation to scale brand impact globally. The objective is to equip Brand teams with the necessary workflows, tools, and capabilities for increased speed, clarity, consistency, and confidence while protecting brand equity.
Responsibilities
- Redesign end-to-end workflows for planning, briefing, creative development, approval, localization, asset delivery, reuse, and measurement to create a connected, scalable, and measurable brand content supply chain.
- Eliminate operational drag between internal brand teams, in-house studios, and external creative agencies.
- Serve as the Global Brand business lead for identifying, prioritizing, testing, and scaling approved AI use cases within brand workflows.
- Apply AI agents, automation, context-aware workflows, and evaluation loops to reduce manual effort, improve decision quality, and strengthen consistency.
- Identify and scale practical AI use cases that automate asset adaptation, accelerate creative workflows, improve reuse, and create measurable operational leverage.
- Partner with Legal, Privacy, Security, Risk, and enterprise AI governance teams to translate approved AI standards into practical guidance, playbooks, and workflows.
- Serve as the Global Brand business owner for requirements, adoption, governance, and value realization across key brand platforms (DAM, creative workflow, approval systems, brand portals).
- Partner with IT and Marketing Technology teams to translate brand and creative strategy into actionable technology roadmaps.
- Lead change management, training, adoption, and capability-building for new workflows, platforms, and AI-enabled ways of working.
- Shift organizational behavior by demonstrating that new workflows, systems, and AI-enabled capabilities improve work quality and speed.
- Lead transformation portfolio reporting, executive updates, cross-functional governance, and adoption scorecards.
- Manage vendor, agency, platform, or technology partner relationships.
- Lead a small team of senior specialists or cross-functional transformation leads.
Requirements
- 12 or more years of work experience with a Bachelor’s Degree or at least 10 years of work experience with an Advanced degree (e.g. Masters/MBA /JD/MD), or a minimum of 5 years of work experience with a PhD
- 15 or more years of experience with a Bachelor’s Degree or 12 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, or MD), PhD with 9+ years of experience
- 12+ years of experience in marketing operations, brand operations, creative operations, content operations, marketing technology, business transformation, or related enterprise operating roles.
- Experience leading transformation in a large, matrixed, global organization.
- Proven record improving workflows, operating models, platform adoption, or organizational capability across marketing, brand, creative, or content teams.
- Experience working with DAM, workflow management, content systems, marketing planning tools, creative production platforms, or related enterprise platforms.
- Practical experience applying AI, automation, AI agents, or context-aware workflows to improve business operations, creative workflows, or marketing processes.
- Strong understanding of change management, adoption strategy, and capability building.
- Experience partnering with Product, Technology, Legal, Privacy, Procurement, Finance, agencies, and senior marketing leaders.
- Ability to translate ambiguous business problems into clear roadmaps, governance models, operating routines, and measurable outcomes.
- Strong executive communication, stakeholder management, and transformation portfolio leadership skills.
- Experience in a Fortune 500 or similarly complex global organization.
- Experience modernizing content supply chains or large-scale creative production workflows.
- Experience leading DAM transformation, taxonomy redesign, metadata strategy, rights governance, or asset lifecycle improvement.
- Experience applying AI agents, loop-based workflows, context intelligence, or governed automation within approved enterprise standards.
- Experience influencing global and regional teams without direct authority.
Skills
- AI
- Automation
- AI agents
- Context-aware workflows
- Workflow management
- Content systems
- Marketing planning tools
- Creative production platforms
- Change management
- Adoption strategy
- Capability building
- Executive communication
- Stakeholder management
- Transformation portfolio leadership
- Content supply chain modernization
- Creative production workflows
- DAM transformation
- Taxonomy redesign
- Metadata strategy
- Rights governance
- Asset lifecycle improvement
- Loop-based workflows
- Context intelligence
- Governed automation
Location
- U.S. Applicants Only
Work Type
- Onsite (minimum 3 days in office)
- Full-time
Experience Level
- Senior Director
- 12+ years of experience
- 15+ years of experience
- 10+ years of experience
- 5+ years of experience
- 9+ years of experience
Education Level
- Bachelor's Degree
- Advanced degree (e.g. Masters/MBA /JD/MD)
- PhD
Salary/Compensations
- $207,600.00 - $332,300.00 USD per year
- Potential sales incentive payments
- Eligible for bonus and equity
Benefits
- Medical
- Dental
- Vision
- 401(k)
- FSA/HSA
- Life Insurance
- Paid Time Off
- Wellness Program
About the Company
- Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories.
- Dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.
- At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.
- Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.
Equal Opportunity
- Qualified applicants will receive consideration for employment without regard to race, color religion, sex, national origin, sexual orientation, gender identity, disability or protect veteran status.
- Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with the EEOC guidelines and applicable local law, including the requirements of Article 49 of the San Francisco Police Code.
