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About the Role
We are seeking a Creative Strategy Lead to develop original content and creative strategies for leading brands, broadcasters, publishers, and platforms. This role involves transforming audience insight, client objectives, cultural trends, and platform behaviors into audience-first ideas, playing a key part in shaping creative output and winning new business.
Responsibilities
- Developing original, insight-led creative concepts in response to client briefs.
- Building creative strategies and campaign platforms rooted in client objectives, audience insight, platform behaviour and culture.
- Translating client objectives, brand positioning, tone of voice and audience insight into distinctive creative ideas, formats and campaigns.
- Developing premium original content formats across social, digital, branded content and broadcast.
- Crafting compelling pitch decks and presentation narratives that communicate strategic thinking and creative ideas with clarity and impact.
- Presenting creative concepts and strategic thinking to clients and internal stakeholders.
- Leading creative workshops and ideation sessions, bringing together cross-functional teams to develop bold, audience-first ideas.
- Collaborating with designers, producers, editors and wider teams to shape and refine ideas from brief through to handover.
- Championing audience-first thinking, ensuring every idea is platform-native, strategically sound and tailored to the right audience.
- Identifying emerging trends, cultural moments and platform innovation to inspire fresh creative thinking and uncover new opportunities for clients.
- Contributing to new business opportunities and the continued evolution of the creative department.
Requirements
- Extensive experience in creative strategy, creative development or original content.
- A strong portfolio demonstrating original thinking across brands, broadcasters, publishers, platforms or agencies.
- A deep understanding of audience behaviour, content strategy and platform storytelling.
- The ability to translate client objectives into bold, culturally relevant creative ideas.
- Exceptional conceptual thinking and storytelling skills.
- Outstanding pitch deck creation and narrative-building skills.
- Excellent presentation and communication skills, with confidence presenting to clients and senior stakeholders.
- Strong understanding of social platforms, digital ecosystems and emerging content formats.
- A collaborative mindset, thriving in cross-functional teams and bringing out the best in others.
- Curiosity, cultural awareness and a passion for creating work that audiences genuinely want to watch, share and remember.
- Applications must be in your own voice and words; AI cannot be used to generate responses.
Skills
- Creative strategy
- Creative development
- Original content creation
- Audience behaviour analysis
- Content strategy
- Platform storytelling
- Conceptual thinking
- Storytelling
- Pitch deck creation
- Narrative building
- Presentation
- Communication
- Social platform understanding
- Digital ecosystem understanding
- Emerging content format understanding
Location
- Shoreditch
Work Type
- Hybrid
- Flexi-time
Experience Level
- Extensive experience
Benefits
- Award winning workplace
- B Corp™ Certified workplace
- Employee wellbeing programmes
- Mental health and wellbeing programmes
- Enhanced family leave
- Interest free financial support
- Digital nomad policy (two one week blocks a year)
- Pension contributions
- Annual leave
- Free lunches
- Socials
- Health treatments
About the Company
- Multi-platform production company, social media agency, and digital media network.
- We Realise Potential in Your Story.
- We’ve been one of the top dogs in the digital content space since 2013.
- We work with some of the hottest TV and movie studios, distributors, rights holders, sports federations and brands in the business.
Equal Opportunity
- We are committed to fostering a diverse, inclusive, and equitable workplace at Little Dot that reflects our diverse digital audiences and communities we work and live in.
- We are committed to ensuring every employee feels valued and empowered to contribute their unique perspectives.
- We welcome candidates of all backgrounds, experiences, and identities to apply to our vacancies.
- We strive to create an environment where differences are celebrated, and everyone has equal opportunity to thrive.