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About the Role
Small Girls PR is seeking a Director to lead strategic communications for our diverse client portfolio within the consumer lifestyle space. In this role, you'll navigate the full spectrum of PR challenges, from building awareness for emerging startups to orchestrating large-scale campaigns for major corporations. This role offers enriched and diversified experience due to the varied client base.
Responsibilities
- Develop long-term strategies and create tentpole campaigns to position clients for success.
- Proactively identify potential roadblocks and solutions to ensure client success.
- Build strong rapport with clients and interagency partners as their primary strategic contact.
- Craft compelling pitches, review media lists, and conduct direct outreach to secure feature placements across various media types.
- Originate innovative, earned-first ideas that leverage creative thinking to generate tangible results.
- Provide comprehensive insights capturing quantitative outcomes and qualitative impact.
- Develop strategies to consistently secure placements beyond traditional digital outlets.
- Guide junior team members to develop their skills and confidence.
- Coach team members on pivoting strategies and improving internal processes.
Requirements
- 7-9+ years of experience in media relations, corporate communications, or public relations.
- Demonstrated success leading client accounts and agency teams.
- Established relationships with consumer media contacts.
- Proven track record of developing innovative campaign concepts.
- Strong organizational and time management skills.
- Recognize the intersection of earned media, AI search, and affiliate commerce.
- Bring realistic optimism to challenges.
- Be resourceful and nimble, thriving when timelines shift.
- Spot emerging trends, tools, and communities before they hit the mainstream.
- Cultivated warm relationships with key journalists.
- Plan and delegate efficiently, keeping teams focused on priorities.
Skills
- Strategic communications
- Media relations
- Public relations
- Client relationship management
- Pitching
- Media list review
- Direct outreach
- Creative thinking
- Campaign development
- Data analysis
- Team leadership
- Mentoring
- Affiliate commerce
- AI search
- Organizational skills
- Time management
Location
- NYC office
Work Type
- Hybrid
Experience Level
- 7-9+ years
Salary/Compensations
- $120,000 - $120,000
Benefits
- Generous PTO that scales with tenure
- Summer Fridays
- Day of Rests for mental health
- Caregiving days
- Time off for Unsick Days dedicated to preventative care
- Dedicated time for collaboration and strategic solo work (Smalls In Sync program)
- 100% employer-covered medical plan
- 401k match up to 4%
- Dental
- Vision
About the Company
- Small Girls PR is part of Orchestra, the first communications company built for today’s media landscape.
- Orchestra has acquired nine firms since 2022, including BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR.
- Orchestra also launched Brightmode, a talent acquisition firm for communication professionals.
- Small Girls PR has handled mergers for GE, announced Esusu as one of the first Black-owned tech unicorns, launched paranormal investigations with Ring doorbells, created a closet calculator with thredUP, and hired the Green M&M as Zappos’ newest “shoefluencer”.
- The agency was amongst the first to offer client brand campaigns on TikTok.
- The agency has been recognized for pioneering unique HR policies.
- The agency's AI Leadership committee has been training employees at the intersection of PR and AI for over two years.
- Employee-led committees shape company policy and organize team celebrations.
Equal Opportunity
- Fairness and equity are incredibly important factors throughout our hiring process.
- We are dedicated to building a diverse, inclusive and authentic workplace.
- We encourage you to apply even if your past experience doesn’t align perfectly with every qualification.
- We are a diverse and high performing company that is dedicated to creating an inspiring workplace for all.
- It is the policy of Small Girls PR to provide equal opportunities to all qualified persons, and to recruit, hire, train, promote, and compensate persons in all jobs without regard to race, color, religion, sex, national origin, disability, or sexual orientation.