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About the Role

Small Girls PR is seeking a Director to lead strategic communications for our diverse client portfolio within the consumer lifestyle space. In this role, you'll navigate the full spectrum of PR challenges - from building awareness from the ground up for emerging startups to orchestrating large-scale campaigns for major corporations.

Responsibilities

• Develop long-term strategies and create tentpole campaigns that position clients for success in competitive markets.
• Proactively identify potential roadblocks and solutions to ensure client success.
• Build strong rapport with clients and interagency partners as their primary strategic contact.
• Personally craft compelling pitches, review media lists, and conduct direct outreach to secure feature placements across print, digital, podcasts, substacks, and broadcast publications.
• Originate out-of-the-box, earned-first ideas that leverage creative thinking to generate tangible results, achieving both client and agency business goals.
• Provide comprehensive insights that capture quantitative outcomes while acknowledging qualitative impact.
• Develop strategies to consistently secure placements beyond traditional digital outlets as well as outlets clients have never been in before.
• Guide junior team members to develop their skills and confidence, coaching them on how/when to pivot strategies and how to proactively improve internal processes.

Requirements

• 7-9+ years of experience in media relations, corporate communications, or public relations.
• Demonstrated success leading client accounts and agency teams.
• Established relationships with consumer media contacts.
• Proven track record of developing innovative campaign concepts.
• Strong organizational and time management skills.

Skills

• AEO & Affiliate Understanding
• Point Positive Mindset
• Hustle and Can-Do Attitude
• Future-Forward Thinking
• Media Relations Expertise
• Organizational Excellence
• Creative Expertise

Location

• NYC office

Work Type

• Hybrid

Experience Level

• Director

Salary/Compensations

• $120,000 - $120,000

Benefits

• Generous PTO that scales with tenure
• Summer Fridays
• Day of Rests for mental health
• Caregiving days
• Time off for Unsick Days dedicated to preventative care
• Dedicated time for collaboration and strategic solo work (Smalls In Sync program)
• 100% employer-covered medical plan
• 401k match up to 4%
• Dental
• Vision

About the Company

• Small Girls PR handles mergers for GE, announced Esusu as one of the first Black-owned tech unicorns, launched paranormal investigations with Ring doorbells, created a closet calculator to see how recycled clothing impacts the environment with thredUP, and hired the Green M&M as Zappos’ newest “shoefluencer”.
• The agency was amongst the first to offer client brand campaigns on TikTok (back when it was still called Musical.ly).
• The agency has been recognized for pioneering unique HR policies live on The Today Show.
• The agency's AI Leadership committee has been training employees at the intersection of PR and AI for over two years.
• Orchestra is the first communications company built for today’s media landscape.
• Since 2022, Orchestra has acquired nine firms, including: BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR.
• Orchestra also launched Brightmode, a talent acquisition firm for communication professionals.

Equal Opportunity

• At Small Girls PR, fairness and equity are incredibly important factors throughout our hiring process.
• Studies have shown that women and BIPOC are less likely to apply to jobs if they don’t meet every single qualification listed. At SGPR we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role, but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway.
• We are a diverse and high performing company that is dedicated to creating an inspiring workplace for all.
• It is the policy of Small Girls PR to provide equal opportunities to all qualified persons, and to recruit, hire, train, promote, and compensate persons in all jobs without regard to race, color, religion, sex, national origin, disability, or sexual orientation.