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About the Role

This role involves researching and analyzing developments in social media, streaming, and digital communities to identify trends and derive strategic insights for artists, releases, and projects. You will monitor platforms, creator dynamics, and audience behavior to provide recommendations for content, communication, and marketing strategies. Additionally, you will analyze release performance, identify growth drivers, and support A&R in artist research and evaluation.

Responsibilities

Research and analyze developments in social media, streaming, and digital communities.
Identify trends, scenes, sounds, and cultural movements.
Derive strategic approaches for artists, releases, and projects.
Identify relevant signals on platforms and monitor creator dynamics and audience behavior.
Develop concrete recommendations for content, communication, and marketing strategies.
Analyze the performance of releases and catalogs.
Identify growth drivers, consumption patterns, and long-term potential.
Derive learnings for future campaigns and strategies.
Support A&R in researching and evaluating artists and potential signings.
Assess market potential, cultural relevance, audience development, and competitive positioning.
Provide valuable insights for decision-making processes.
Scout for new talents and exciting artist potentials.
Share relevant discoveries with A&R teams.
Accompany marketing campaigns throughout their lifecycle.
Monitor developments in real-time and identify optimization potential.
Derive relevant insights and best practices from completed projects.
Act as a central research interface within the label, collaborating closely with A&R, Marketing, and other teams.
Utilize market and industry tools (e.g., Chartmetric, Cobrand, platform insights).
Continuously monitor market changes and present findings clearly and practically.
Serve as the central interface with group-wide data and analytics teams.
Ensure the exchange of insights, requirements, and relevant market and performance insights.

Requirements

First experience in digital marketing, A&R, research, or the entertainment/music industry.
Good analytical skills and enjoyment in structuring information, recognizing connections, and presenting findings clearly.
Proficiency with Excel/Sheets and enjoyment in consolidating information from various sources.
Understanding of streaming mechanics, social media platforms, digital communities, and current developments in the music and media landscape.
Structured and reliable work approach.
Clear communication skills and ability to collaborate closely and cooperatively with A&R and Marketing.
Curiosity, cultural interest, and attentive observation of trends, new platforms, and changes in user behavior.
Very good written and spoken German and English skills.

Skills

Digital Marketing
A&R
Research
Entertainment Industry
Music Industry
Analytical Skills
Information Structuring
Excel/Sheets
Data Consolidation
Streaming Mechanics
Social Media Platforms
Digital Communities
Music Landscape Understanding
Media Landscape Understanding
Structured Work
Reliable Work
Clear Communication
Collaboration
Curiosity
Cultural Interest
Trend Observation
Platform Monitoring
User Behavior Analysis
German Language Proficiency
English Language Proficiency

Location

Berlin

Work Type

Full-time
Limited to 1 year

Experience Level

Entry-level

Education Level

Degree or training in media, marketing, music management, communication sciences, or comparable relevant professional experience.

Benefits

Room for diversity and innovation
Freedom to challenge and revolutionize processes and methods
Individual benefits packages (public transport subsidy, job bike, sports subscription)
Flexible working hours
Home office
Company pension plan
Choice of streaming subscription
Concerts and events across Germany
Exclusive training in the in-house Academy
Trust to lead projects independently

About the Company

Sony Music Entertainment GmbH
www.sonymusic.de/

Equal Opportunity

We do not require your photo, age, marital status, origin, certificates, parents' jobs, or other characteristics.
Show us in a CV or other creative form what makes you unique, what you can do, and why Sony Music sounds better with you!
We look forward to hearing from you.
Sony Music sounds better with you
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