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About the Role

Propel is seeking a Sr. Marketing Manager, Customer Acquisition, Partnerships to drive growth through aggregators, marketplaces, lead generation partners, and strategic distribution partners. This role is accountable for channel performance, from relationship strategy and deal structure to funnel optimization and analytics. The ideal candidate is performance-oriented, data-driven, understands unit economics, and can communicate effectively with executives and external partners. This role collaborates across Marketing, Product, Analytics, Risk, and Business to deliver acquisition programs supporting company growth.

Responsibilities

Own a portfolio of aggregators, marketplaces, affiliate networks, and strategic partners as the day-to-day and executive point of contact.
Build joint business plans with key partners, including volume targets, economics, test roadmaps, and marketing calendars.
Run regular QBRs and performance reviews with partners; align on opportunities, risks, and next steps.
Own performance analytics for partner channels: volume, spend, profitability and performance.
Work with Analytics and Finance to understand funnel & unit economics by partner, campaign, and cohort; recommend where to lean in, optimize, or exit.
Use data to identify new audience, product, and geo opportunities within existing partners and whitespace across the ecosystem.
Build and manage a structured test roadmap (creative, messaging, flows, pricing, incentives, placements, targeting) across partners.
Partner with internal teams (Growth, Product, Risk, Compliance, Operations) to launch new products, states, and segments through these channels.
Identify and onboard new partners (aggregators, marketplaces, comparison sites, affiliates, fintech/bank partners) that can drive incremental growth.
Prepare weekly internal communication around channel performance, test learnings, customer insights, and market trends.

Requirements

8+ years of experience in growth, performance marketing, partner marketing, business development, or channel management.
Hands-on experience working with aggregators, marketplaces, lead-gen partners, comparison sites, or affiliate networks to drive new customer acquisition.
Strong analytical skills — comfortable with performance data, funnels, and unit economics; Excel/Sheets required, SQL or BI tools a plus.
Excellent communication and storytelling skills; able to package insights and recommendations for both executives and external partners.
Proven ability to lead cross-functional initiatives and influence without direct authority across Marketing, Product, Risk, Compliance, and Finance.
Experience in consumer credit, lending, or other consumer financial products.
Familiarity with AI-powered tools for analytics, insights generation, or content/communication support.

Skills

Growth marketing
Performance marketing
Partner marketing
Business development
Channel management
Analytics
Excel/Sheets
SQL
BI tools
Communication
Storytelling
Cross-functional leadership
Consumer credit
Lending
Consumer financial products
AI tools

Experience Level

8+ years

Salary/Compensations

$80,000 – $110,000

Benefits

Growth and opportunity – we pride ourselves on promoting from within
Incredible company culture
Competitive salary and health benefits
Comprehensive vacation package
Group health and dental benefits
Group RRSP program
Support for new parents
Diverse and inclusive workplace

About the Company

Propel is a fintech company building a new world of financial opportunity by facilitating access to credit for consumers underserved by traditional financial institutions.
Propel's AI-driven platform evaluates customers more comprehensively than traditional credit scores.
Propel's platform has helped consumers access over one million loans and lines of credit and over one billion dollars in credit.
Propel is a team of passionate entrepreneurs who foster curiosity and growth in employees.
Propel measures success through results and growth from within; talent and hard work never go unnoticed.
Propel is one of North America’s fastest growing companies and a Best Place to Work.

Equal Opportunity

Propel welcomes and encourages applications from all groups, including Indigenous peoples, women, visible minorities, persons with disabilities, people from gender and sexually diverse communities, and those with intersectional identities.
Should you require accommodation throughout any stage of the recruitment and selection process, please specify your requirements when submitting your application and we will work with you to meet your needs.