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About the Role

We are seeking a Senior Director, Ecommerce to guide clients through the evolving Amazon landscape. This role requires expertise in the Amazon Advertising ecosystem and the ability to translate retail strategy into effective shopper marketing programs. The position involves maintaining strong Amazon channel knowledge and relationships, collaborating with internal and external teams, and developing strategies to drive client growth on Amazon. As part of the Commerce team, this role will lead the creation of annual omnichannel marketing plans, monitor KPIs, report on results, and provide actionable insights.

Responsibilities

Lead omnichannel marketing strategies.
Translate channel, shopper, and category insights into omnichannel marketing plans utilizing the full Amazon Advertising ecosystem.
Understand the Amazon consumer journey and leverage shopper marketing plans to define media touchpoints.
Lead the development of data-driven omnichannel shopper marketing strategies for CPG clients at Amazon.
Act as the main client point of contact for assigned accounts, ensuring quality and excellence of deliverables.
Manage direct reports and partner with cross-functional team members to execute tactics.
Lead preparation and presentation of program post-mortems to clients and internal teams.
Evaluate business trends, shopper insights, and post-campaign analysis using proprietary platforms and Amazon's Advertising technology.
Stay updated on new capabilities, shopper marketing vendors, and innovation trends specific to Amazon.
Own Amazon Advertising and retail partner relationships.
Manage Amazon Advertising relationships and ensure early access to new products and services.
Develop and maintain relationships with Amazon Advertising and other offsite integration partners.
Collaborate with the broader Connected Commerce team to ideate, plan, and execute omnichannel programs at Amazon.
Provide advisement to the Amazon Commerce team for shopper marketing strategy, plan building, optimization, measurement, and ROI.
Deliver learnings and points of view on program effectiveness to improve Amazon Enterprise Advertising offerings.
Partner with other Commerce leaders to share learnings and best practices.
Define and track the performance of retailer capabilities, program offerings, and innovation.

Requirements

10+ years experience in Amazon marketing, shopper marketing, and/or retail marketing.
Amazon Marketing Services and Vendor Central experience required.
Current knowledge of Shopper Marketing at Amazon.
Prior experience working directly for or with Amazon.
Demonstrated experience in analyzing results, synthesizing data, drawing out insights & implications, and developing actionable recommendations.
Sound decision-making skills based in an agency and client setting leveraging industry knowledge.
Dynamic personality able to effectively engage and influence a variety of audiences.
Desire and ability to work within a cross-functional, team-oriented environment.
A strong work ethic that is proactive, collaborative, and highly organized.
Passion for business and dissatisfaction with the status quo.
Confident presenter and clear, persuasive communicator (verbal and written) of complex data/details.

Skills

Amazon Advertising ecosystem
Amazon Ads
Branded & Custom Shopping Experiences
Ad Tech
Amazon DSP platform
Shopper marketing
Retail marketing
Omnichannel marketing
Data analysis
Client relationship management
Team leadership
Communication
Presentation skills

Location

Atlanta
New York

Work Type

Hybrid

Experience Level

Senior
10+ years

Education Level

Bachelor's degree in advertising, marketing, or related media field

Salary/Compensations

USD $129,485.00 - USD $207,324.00/Annually

Benefits

Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
Work Your World Program
Business Resource Groups
Medical and voluntary benefits for freelancers and temporary employees
Supplemental medical insurance
Transportation and parking benefits
Legal benefits
Pet insurance
Auto and home insurance
Medical coverage
Dental
Vision
Disability
401k
Paid time off

About the Company

Mars United℠ Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday.
Our worldwide capabilities coalesce into four key disciplines — Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy.
These disciplines are powered by our industry-leading technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation.

Equal Opportunity

Mars United℠ Commerce is an Equal Opportunity Employer.
Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
If you require accommodation or assistance with the application or onboarding process specifically, please contact usmttacompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.