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About the Role
This role focuses on developing and executing agent-facing marketing campaigns to drive business growth, contributing to brand strategy, and managing corporate social media channels.
Responsibilities
- Lead and execute agent-facing marketing campaigns to drive business growth.
- Collaborate with senior leadership and the marketing team to leverage available tools.
- Create high-quality marketing materials, including print collateral, digital ads, email campaigns, and social media content.
- Contribute to the development and maintenance of the firm’s brand identity across all marketing channels.
- Ensure brand consistency in messaging, tone, and visual style.
- Manage corporate social media channels.
- Work closely with cross-functional teams, including social, podcasting, e-commerce, UX-UI, design, branding, and video, to drive projects forward.
- Manage and monitor social media platforms such as TikTok, Instagram, LinkedIn, YouTube, and Facebook.
Requirements
- Proficiency in design software (Adobe Creative Suite, Office, Canva, etc.) is recommended but not necessary.
- Knowledge of Premiere, Final Cut, and After Effects is a bonus.
- Understanding of New York City neighborhoods is essential.
- Basic proficiency in the business of real estate sales is essential.
- Strong written and verbal communication skills.
- A proactive, positive attitude.
- Ability to manage multiple projects simultaneously.
Skills
- Marketing campaign development and execution
- Content creation (print collateral, digital ads, email campaigns, social media)
- Brand strategy and identity management
- Social media management (TikTok, Instagram, LinkedIn, YouTube, Facebook)
- Cross-functional collaboration
- Understanding of New York City neighborhoods
- Real estate sales business understanding
Experience Level
- 3+ years of experience in a marketing role
- Experience within the real estate industry is a bonus
Education Level
- Undergraduate degree in Business, Marketing, Communications, Design, or a related field.