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About the Role

This role focuses on developing and executing agent-facing marketing campaigns to drive business growth, contributing to brand strategy, and managing corporate social media channels.

Responsibilities

• Lead and execute agent-facing marketing campaigns to drive business growth.
• Collaborate with senior leadership and the marketing team to leverage available tools.
• Create high-quality marketing materials, including print collateral, digital ads, email campaigns, and social media content.
• Contribute to the development and maintenance of the firm’s brand identity across all marketing channels.
• Ensure brand consistency in messaging, tone, and visual style.
• Manage corporate social media channels.
• Work closely with cross-functional teams, including social, podcasting, e-commerce, UX-UI, design, branding, and video, to drive projects forward.
• Manage and monitor social media platforms such as TikTok, Instagram, LinkedIn, YouTube, and Facebook.

Requirements

• Proficiency in design software (Adobe Creative Suite, Office, Canva, etc.) is recommended but not necessary.
• Knowledge of Premiere, Final Cut, and After Effects is a bonus.
• Understanding of New York City neighborhoods is essential.
• Basic proficiency in the business of real estate sales is essential.
• Strong written and verbal communication skills.
• A proactive, positive attitude.
• Ability to manage multiple projects simultaneously.

Skills

• Marketing campaign development and execution
• Content creation (print collateral, digital ads, email campaigns, social media)
• Brand strategy and identity management
• Social media management (TikTok, Instagram, LinkedIn, YouTube, Facebook)
• Cross-functional collaboration
• Understanding of New York City neighborhoods
• Real estate sales business understanding

Experience Level

• 3+ years of experience in a marketing role
• Experience within the real estate industry is a bonus

Education Level

• Undergraduate degree in Business, Marketing, Communications, Design, or a related field.