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About the Role
The SEM Campaign Management team partners with Product & Technology teams to automate SEM account processes for all Expedia Group Brands and Lines of Business globally on Google, Bing, Yahoo Japan and Naver. In this role, you'll work in an entrepreneurial environment and drive optimization of search marketing coverage processes globally, partnering with Product, Technology, Trading, Analytics and Data science teams to improve SEM accounts performance. This role is for individuals interested in being on the cutting edge of digital marketing and leveraging project management and analytical skillsets.
Responsibilities
- Execute on the fundamentals of search marketing
- Manage and optimize SEM coverage processes
- Collaborate with the wider SEM team to ensure keywords and ad copy pairing provide a seamless user experience
- Optimize and identify new improvement/growth opportunities
- Rapidly test and learn to drive overall campaign performance and influence global roadmap
- Build ad hoc tools to streamline manual processes
- Provide automation teams with specifications for building automated solutions
- Collaborate with Partners (Google/Bing/Yahoo Japan/Naver), Product and Technology Teams to improve SEM products and influence prioritization
- Maintain internal/external relationships with the wider Marketing organization and Partners on strategic initiatives
Requirements
- Undergraduate degree in Mathematics, Science, Statistics, Analytics, Engineering, or any related technical field
- Strong quantitative, analytical skills, including data manipulation, and processing large amounts of data to understand trends and make decisions
- Experience in working with SQL and expertise in Microsoft Excel
- Demonstrated intellectual curiosity and interest in solving problems, particularly in understanding how consumers make decisions
- Excellence in implementation, attention to detail and strong organizational skills
- Ability to excel in a fast-paced environment
- Strong communication skills (written and verbal)
- No prior SEM experience required but preferred; must be interested in data-driven online marketing
- Fluent in English, additional language a plus
Skills
- SEM
- SQL
- Microsoft Excel
- Project management
- Analytical skills
- Data manipulation
- Data processing
- Quantitative analysis
- Communication skills
Location
- Global
Work Type
- Full-time
Experience Level
- Entry level
Education Level
- Undergraduate degree
Benefits
- Travel discounts
About the Company
- Expedia Group helps travelers explore the world, one journey at a time.
- Expedia Group is a global travel company powered by passionate people, trusted partnerships, and leading technology.
- Expedia Group connects travelers, partners, and advertisers through its consumer brands, B2B network, and travel advertising business.
- Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings.
- Expedia Group is committed to providing an inclusive and accessible recruiting experience.
Equal Opportunity
- Expedia is committed to creating an inclusive work environment with a diverse workforce.
- All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.