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About the Role

As a Staff AI Content Designer at HelloFresh, you will shape the language, logic, and voice of next-generation customer experiences, from discovery to subscription management. This role requires a blend of strategic systems thinking and editorial craft to design natural-sounding interactions with intelligent systems.

Responsibilities

• Design end-to-end consumer experiences, owning content strategy, narrative flow, and interaction logic across the customer journey.
• Leverage an AI-native workflow, using AI for user insights, discovery, prototyping, and bridging design and implementation.
• Lead content for AI-powered surfaces, designing adaptive content that responds to context and customer signals.
• Design for conversation and interaction, ensuring natural and engaging exchanges with intelligent systems.
• Raise the quality bar for copy precision, tone, and interaction clarity, defining standards and providing critique.
• Drive experimentation and optimization through A/B testing and data-informed design decisions.
• Build scalable content systems, developing frameworks and modular content patterns.
• Champion voice and standards, evolving tone of voice guidelines for new interaction models.
• Collaborate cross-functionally with UX Research, Product, Design, Engineering, and Data.
• Support multi-brand execution by adapting content for different brand audiences.

Requirements

• 7+ years of experience in content design, UX writing, conversation design, or a closely related field.
• A portfolio demonstrating strong output, clear point of view, and ability to defend design decisions.
• Experience designing for dynamic or personalized digital products; familiarity with AI-powered surfaces, recommendation systems, conversational flows, or adaptive content is a strong plus.
• An editorial sensibility that distinguishes competent from exceptional work.
• Proven ability to think in systems, defining frameworks and refining microcopy.
• Proven ability to influence product direction and shape roadmaps.
• Comfort in experimentation-driven environments, designing for hypotheses and learning from results.
• Experience in subscription, e-commerce, or growth-stage consumer products is a plus.
• Fluency in English.
• Proficiency in Figma and AI tools like Claude or Gemini.
• Familiarity with agile ways of working.

Skills

• Content design
• UX writing
• Conversation design
• AI-native workflow
• Systems thinking
• Editorial craft
• Figma
• AI tools (Claude, Gemini)

Location

• Toronto, ON

Work Type

• Flexible Hybrid

Experience Level

• 7+ years

Salary/Compensations

• $116,130—$134,000 CAD

Benefits

• Box Discount (75% off HelloFresh/Chefs Plate, 50% off Factor)
• Health & Dental benefits from day 1
• Health Spending Account
• Unlimited access to Headspace app
• 25% discount on GoodLife fitness memberships
• Competitive RRSP matching program
• Generous vacation and PTO
• Parental leave top-up program
• Growth & Development opportunities
• Team socials and company days
• Diversity & Inclusion Initiatives (ERG's)

About the Company

• HelloFresh is a meal kit company.
• HelloFresh Canada uses AI-integrated technology to help process and evaluate applications more efficiently.

Equal Opportunity

• With impactful ERG’s like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts.