About the Role
We are seeking a Bilingual Marketing Generalist to serve as the primary marketing partner for two founder-led U.S. businesses: Earthy Gourmet, a health-education and culinary brand, and Local When We Can, a specialty food brokerage. This role offers significant ownership, allowing you to guide marketing decisions and operate independently in a fully remote environment.
Responsibilities
- Plan and produce content across both brands, including social media calendars, video editing for a podcast and YouTube channel, and Substack copy.
- Manage day-to-day social media for both brands, including posting cadence, community engagement, and channel growth.
- Support the digital promotion and marketing of a newly launched online course.
- Design marketing collateral, including brochures, one-pagers, and presentations, particularly materials used in retail buyer conversations.
- Proactively advise on positioning, campaign direction, and channel strategy, flagging what isn't working and proposing alternatives.
- Maintain marketing workflows and records in a Monday CRM.
- Communicate clearly, concisely, and consistently in a fully remote, cross-timezone environment.
Requirements
- Fully bilingual in English and Spanish, written and spoken.
- Marketing experience in consumer/CPG or wellness/health categories.
- Mid-level experience: enough hands-on background to advise on strategy, not an entry-level or executive-level profile.
- Hands-on video editing skills.
- Proven ability to work autonomously and remotely, without close supervision.
- Strong written and verbal communication skills.
Skills
- Content strategy
- Social media management
- Video editing
- Marketing collateral design
- CRM management
- Written communication
- Verbal communication
Location
- Remote
Work Type
- Fully remote
Experience Level
- Mid-level
About the Company
- Earthy Gourmet is a health-education and culinary brand with an online course, podcast, YouTube channel, and Substack.
- Local When We Can is a specialty food brokerage that connects CPG food brands with retailers like Walmart, Sprouts, and Trader Joe's.
