Marketing Generalist at Marathon Talent | Latham, NY, US | Rezi

Marketing Generalist at Marathon Talent

Marketing Generalist

Marathon Talent · Latham, NY, US

2 days ago

Marketing Generalist

Marathon Talent · Latham, NY, US

2 days ago
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About the Role

We are seeking a Bilingual Marketing Generalist to serve as the primary marketing partner for two founder-led U.S. businesses: Earthy Gourmet, a health-education and culinary brand, and Local When We Can, a specialty food brokerage. This role offers significant ownership, allowing you to guide marketing decisions and operate independently in a fully remote environment.

Responsibilities

  • Plan and produce content across both brands, including social media calendars, video editing for a podcast and YouTube channel, and Substack copy.
  • Manage day-to-day social media for both brands, including posting cadence, community engagement, and channel growth.
  • Support the digital promotion and marketing of a newly launched online course.
  • Design marketing collateral, including brochures, one-pagers, and presentations, particularly materials used in retail buyer conversations.
  • Proactively advise on positioning, campaign direction, and channel strategy, flagging what isn't working and proposing alternatives.
  • Maintain marketing workflows and records in a Monday CRM.
  • Communicate clearly, concisely, and consistently in a fully remote, cross-timezone environment.

Requirements

  • Fully bilingual in English and Spanish, written and spoken.
  • Marketing experience in consumer/CPG or wellness/health categories.
  • Mid-level experience: enough hands-on background to advise on strategy, not an entry-level or executive-level profile.
  • Hands-on video editing skills.
  • Proven ability to work autonomously and remotely, without close supervision.
  • Strong written and verbal communication skills.

Skills

  • Content strategy
  • Social media management
  • Video editing
  • Marketing collateral design
  • CRM management
  • Written communication
  • Verbal communication

Location

  • Remote

Work Type

  • Fully remote

Experience Level

  • Mid-level

About the Company

  • Earthy Gourmet is a health-education and culinary brand with an online course, podcast, YouTube channel, and Substack.
  • Local When We Can is a specialty food brokerage that connects CPG food brands with retailers like Walmart, Sprouts, and Trader Joe's.