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About the Role

As Head of Marketing, you will lead LSBF’s UK marketing presence, ensuring content, campaigns, and digital strategies resonate with both local and global audiences. Reporting directly to the Managing Director, you will oversee performance marketing, optimize lead generation, and manage multi-channel initiatives, while mentoring a talented marketing team overseas.

Responsibilities

• Leading marketing strategy aligned with LSBF’s growth objectives.
• Overseeing content creation and social media orchestration, with a hands-on approach to tools like Pardot and Salesforce.
• Monitoring performance metrics, working closely with sales to optimize lead quality and pipeline growth.
• Building strong internal relationships, navigating a complex ecosystem to give LSBF visibility and influence.
• Inspiring and developing a team, while setting the tone for marketing excellence across geographies.

Requirements

• A senior marketing leader ideally within higher education, professional training, or certification sectors.
• Confident in both content management and performance marketing, with a deep understanding of digital and traditional channels.
• Strategic, autonomous, and hands-on, capable of driving initiatives without constant oversight.
• Experienced in managing international teams and collaborating with senior stakeholders.
• Passionate about AI-driven marketing and leveraging innovative tools to deliver measurable results.
• Must have the right to work in the UK.
• Do not offer visa sponsorships.

Skills

• Pardot
• Salesforce
• Content Management
• Performance Marketing
• Digital Channels
• Traditional Channels
• AI-driven marketing

Location

• London

Work Type

• Hybrid
• Full Time
• Permanent

Experience Level

• Senior

Salary/Compensations

• Competitive, plus performance-based incentives

About the Company

• LSBF is a global business school that values flexibility, collaboration, and results.
• At LSBF, you’ll work in a brand that is nimble, collaborative, and purpose-driven.
• Here, your ideas matter, your work has visibility, and your leadership shapes the next generation of business professionals.

Equal Opportunity

• We are committed to ensuring our workforce is reflective of our diverse student population, striving to increase the representation of age, disability, gender identity and expression, religion, race, sex, sexual orientation, and socio-economic background of our employees.
• We’re also committed to providing adjustments to those who may require support with the recruitment process - please contact the LSBF Talent Acquisition Team collegedivisionrecruitment@gus.global