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About the Role

The Head of Campaigns & Marketing Platforms leads the strategy, delivery, and modernization of the marketing activation ecosystem. This role oversees Salesforce Marketing Cloud, campaign technology, and audience activation, partnering with cross-functional teams to enhance speed-to-market, personalization, and operational efficiency.

Responsibilities

• Own Salesforce Marketing Cloud as the enterprise platform for outbound marketing and campaign activation.
• Lead platform strategy, roadmap, operations, governance, and vendor management.
• Drive platform simplification and consolidation of redundant technologies.
• Enable marketing teams to execute multi-channel campaigns at scale.
• Manage campaign orchestration across email, audience activation, personalization, and lead nurturing.
• Integrate Salesforce Marketing Cloud with Adobe Workfront, AEM Assets, Adobe Fusion, CRM, and analytics.
• Improve content reuse, workflow automation, and campaign throughput.
• Lead migration initiatives and platform modernization efforts.
• Drive adoption of AI-enabled marketing capabilities.
• Partner with Data and Analytics teams to enable audience segmentation and identity resolution.
• Lead a team of engineers, developers, and platform specialists.
• Establish engineering standards and operational excellence.
• Manage budgets, delivery commitments, and stakeholder relationships.

Requirements

• 4+ years of experience leading Marketing Technology platforms and teams.
• Expertise with Salesforce Marketing Cloud.
• Experience with campaign management, customer journeys, and marketing operations.
• Experience integrating marketing platforms with CRM, DAM, workflow, and analytics solutions.
• Understanding of marketing content supply chains and campaign execution processes.
• Ability to lead platform modernization and technology rationalization.
• Strong stakeholder management skills.
• Experience building high-performing engineering and platform teams.
• Must be legally authorized to work in the United States without employer sponsorship.

Skills

• Salesforce Marketing Cloud
• Marketing Technology Strategy
• Campaign Orchestration
• Platform Modernization
• Stakeholder Management
• Team Leadership
• Workflow Automation
• Data Segmentation
• Vendor Management

Location

• New York, NY
• Holmdel, NJ

Work Type

• Hybrid
• Full-time

Experience Level

• 4+ years

Salary/Compensations

• $118,980.00 - $195,465.00

Benefits

• Incentive compensation eligibility
• Skill-building and leadership development
• Philanthropic opportunities
• Flexible and inclusive benefits

About the Company

• Guardian is committed to inspiring well-being and maintaining high ethical standards.

Equal Opportunity

• Guardian is an equal opportunity employer and considers all qualified applicants without regard to age, race, color, creed, religion, sex, sexual orientation, national origin, ancestry, marital status, disability, military or veteran status, or any other protected classification.