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About the Role

Lead and develop the in-house Retail Brand & Services team for the London Global Flagship, setting the standard for consumer experience delivery. Drive strategy, planning, and execution of flagship consumer experiences across various sports categories. Partner with global teams to establish the London Global Flagship as Nike’s destination for sport, community, and innovation. Own the end-to-end consumer journey, connecting product storytelling, services, digital experiences, and community engagement. Deliver impactful seasonal campaigns and build a year-round flagship experience. Develop future-facing services and operating models. Lead the execution roadmap for the 2026 opening, ensuring premium brand standards. Collaborate with Brand Marketing to connect flagship experiences with key London moments. Establish performance metrics to measure consumer engagement, service adoption, commercial impact, and team effectiveness.

Responsibilities

Lead and develop the in-house Retail Brand & Services team, setting the standard for consumer experience delivery within the London Global Flagship.
Drive the strategy, planning and execution of flagship consumer experiences across Running, Football, Fitness and Lifestyle.
Partner with Global, EMEA and Territory teams to establish the London Global Flagship as Nike’s destination for sport, community and innovation.
Own the end-to-end consumer journey, connecting product storytelling, services, digital experiences and community engagement.
Deliver impactful seasonal campaigns while building a year-round flagship experience that brings Nike’s Sporting Worlds to life.
Develop future-facing services, experiences and operating models that elevate consumer expectations and retail excellence.
Lead the execution roadmap for the 2026 London Global Flagship opening, ensuring every touchpoint reflects Nike’s premium brand standards.
Collaborate with Brand Marketing to connect flagship experiences with key sporting, cultural and community moments across London.
Establish performance metrics and insights frameworks to measure consumer engagement, service adoption, commercial impact and team effectiveness.

Requirements

Proven leader with experience coaching and developing high-performing teams, driving accountability and operational excellence.
Strong retail marketing expertise across in-store experiences, consumer journeys and service-led environments.
Deep understanding of the sporting goods retail landscape and the evolving needs of London’s flagship consumer.
Commercially minded, with a track record of delivering experiences that drive engagement, brand affinity, conversion and business performance.
Experience creating marketing initiatives that increase traffic, participation and repeat consumer engagement across multiple channels.
Strong understanding of Gen Z and young consumers, with insights into how sport, culture and community influence their relationship with Nike.

Skills

Digital marketing experience is a plus.

Location

London

Work Type

Full-time

Experience Level

Experience coaching and developing high-performing teams
Experience creating marketing initiatives

Salary/Compensations

Attractive salary that evolves with the market and experience
Opportunity on receiving monthly bonus payments

Benefits

Attractive online and in-store employee discounts
Attractive Benefits Package, Pension & Share scheme
Exciting development and career opportunities
Regular training on leadership, sales and products
A dynamic and motivating environment which values Diversity, Equity & Inclusion (DE&I)
Staff dress to represent NIKE and foster our team spirit
Access to sports activities
Opportunities to participate in unique NIKE moments

About the Company

Our mission is “To bring inspiration and innovation to every athlete in the world.”

Equal Opportunity

A dynamic and motivating environment which values Diversity, Equity & Inclusion (DE&I)