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About the Role
Seeking a Senior Business Development Manager – Betting & Gaming Media to drive direct commercial relationships with Tier 1 and Tier 2 online Sportsbooks and Casino groups across Europe. This is a senior, hunter-led individual contributor role focused on new business, requiring deep programmatic expertise and a strong understanding of sportsbook and casino marketing objectives.
Responsibilities
- Own and grow direct programmatic revenue across Tier 1 and Tier 2 sportsbooks and casino operators in Europe, selling managed service programmatic solutions and Deal ID-based buying.
- Develop and execute strategic account plans aligned to new business revenue goals, priority targeted operators, key sports, their season calendars, and in-game signals.
- Own and execute end-to-end sales cycles across CTV, in-app, digital video, display, and DOOH channels.
- Sell and activate managed service programmatic campaigns and Deal ID-based buying, leveraging Genius Sports’ proprietary data, audiences, and real-time sports signals.
- Own pipeline management, forecasting, and revenue performance through Salesforce.
- Stay ahead of betting and gaming market dynamics, including regulatory considerations and competitive offerings.
- Represent Genius Sports at key industry events and client forums.
Requirements
- 5+ years of experience in digital and programmatic advertising new business sales.
- Ideally 2+ years specifically within iGaming, sportsbooks, online casino, or regulated betting environments.
- Demonstrated ability to sell performance-driven media tied to measurable outcomes such as acquisition, reactivation, retention, and lifetime value.
- Experience owning complex, enterprise-level sales cycles from initial strategy through to close.
- Strong commercial acumen with disciplined pipeline management and forecasting.
- Ability to build trusted relationships with operator-side stakeholders (CMO, Head of Growth, Digital etc.).
- Excellent communication, negotiation, and presentation skills.
- Able to demonstrate an entrepreneurial, self-directed approach, focused on new business and building scalable growth.
Skills
- Deep programmatic expertise
- Strong understanding of sportsbook and casino marketing objectives
- Ability to translate live sports data, audience intelligence, and Deal ID-led buying into measurable commercial outcomes
- Managed service programmatic models
- DSPs
- PMPs
- PG
- Deal IDs
- Audience targeting
- In-app environments
- Programmatic buying workflows
- Salesforce
Location
- Europe
Work Type
- Hybrid
- Office-first
Experience Level
- Senior
- 5+ years
- 2+ years
Benefits
- Competitive salary
- Range of benefits
- Support employee wellbeing
- Help you grow your skills, experience and career
About the Company
- By bringing together next-gen technology and the finest live data available, Genius Sports is enabling a new era of sports for fans worldwide, delivering experiences that are more immersive, interactive and personalised than ever before.
- We enjoy an ‘office-first’ culture and maximize opportunities to collaborate, connect and learn together.
- We strive to create an inclusive working environment, where everyone feels a sense of belonging and the ability to make a difference.
- Learn more about our values and culture at Culture | Genius Sports.
Equal Opportunity
- Let us know when you apply if you need any assistance during the recruiting process due to a disability.