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About the Role

Seeking a Senior Business Development Manager – Betting & Gaming Media to drive direct commercial relationships with Tier 1 and Tier 2 online Sportsbooks and Casino groups across Europe. This is a senior, hunter-led individual contributor role focused on new business, requiring deep programmatic expertise and a strong understanding of sportsbook and casino marketing objectives.

Responsibilities

Own and grow direct programmatic revenue across Tier 1 and Tier 2 sportsbooks and casino operators in Europe, selling managed service programmatic solutions and Deal ID-based buying.
Develop and execute strategic account plans aligned to new business revenue goals, priority targeted operators, key sports, their season calendars, and in-game signals.
Own and execute end-to-end sales cycles across CTV, in-app, digital video, display, and DOOH channels.
Sell and activate managed service programmatic campaigns and Deal ID-based buying, leveraging Genius Sports’ proprietary data, audiences, and real-time sports signals.
Own pipeline management, forecasting, and revenue performance through Salesforce.
Stay ahead of betting and gaming market dynamics, including regulatory considerations and competitive offerings.
Represent Genius Sports at key industry events and client forums.

Requirements

5+ years of experience in digital and programmatic advertising new business sales.
Ideally 2+ years specifically within iGaming, sportsbooks, online casino, or regulated betting environments.
Demonstrated ability to sell performance-driven media tied to measurable outcomes such as acquisition, reactivation, retention, and lifetime value.
Experience owning complex, enterprise-level sales cycles from initial strategy through to close.
Strong commercial acumen with disciplined pipeline management and forecasting.
Ability to build trusted relationships with operator-side stakeholders (CMO, Head of Growth, Digital etc.).
Excellent communication, negotiation, and presentation skills.
Able to demonstrate an entrepreneurial, self-directed approach, focused on new business and building scalable growth.

Skills

Deep programmatic expertise
Strong understanding of sportsbook and casino marketing objectives
Ability to translate live sports data, audience intelligence, and Deal ID-led buying into measurable commercial outcomes
Managed service programmatic models
DSPs
PMPs
PG
Deal IDs
Audience targeting
In-app environments
Programmatic buying workflows
Salesforce

Location

Europe

Work Type

Hybrid
Office-first

Experience Level

Senior
5+ years
2+ years

Benefits

Competitive salary
Range of benefits
Support employee wellbeing
Help you grow your skills, experience and career

About the Company

By bringing together next-gen technology and the finest live data available, Genius Sports is enabling a new era of sports for fans worldwide, delivering experiences that are more immersive, interactive and personalised than ever before.
We enjoy an ‘office-first’ culture and maximize opportunities to collaborate, connect and learn together.
We strive to create an inclusive working environment, where everyone feels a sense of belonging and the ability to make a difference.
Learn more about our values and culture at Culture | Genius Sports.

Equal Opportunity

Let us know when you apply if you need any assistance during the recruiting process due to a disability.