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About the Role
The Marketing Lead will shape and deliver the marketing strategy for The Longevity Show, driving awareness, ticket sales, and engagement across consumer and professional audiences. This role is central to building on the momentum of a successful inaugural event and developing plans for future growth, including a New York launch.
Responsibilities
- Own the full marketing plan, from brand positioning to campaign execution, across digital, social, PR, content, and partnerships.
- Develop tailored campaigns for consumer and professional audiences (B2C and B2B).
- Build and manage lead-generation campaigns to drive delegate, exhibitor, and sponsor acquisition.
- Use data and analytics to optimise campaign performance.
- Create a distinctive brand identity for the conference and ensure consistent application across all channels.
- Oversee creative production (copywriting, design, video) in line with brand guidelines.
- Work with media partners, influencers, and thought leaders to amplify event reach.
- Manage social media strategy, including influencer engagement in the longevity, health, and wellness space.
- Partner with the Sales Lead to deliver marketing assets for sponsor/exhibitor campaigns.
- Work closely with the Event Director to align marketing with overall event goals.
Requirements
- 5+ years of senior marketing experience in large-scale events, exhibitions, or consumer brands.
- Proven track record in delivering audience growth and ticket sales for events of 1,000+ attendees.
- Experience in both B2C and B2B marketing, ideally within health, wellness, lifestyle, or tech sectors.
- Strong grasp of digital marketing, including paid social, SEO/SEM, and CRM/email automation.
- Exceptional project management skills, able to balance multiple campaigns in a fast-paced environment.
- Creative thinker with an eye for compelling content and storytelling.
Skills
- Marketing Strategy
- Brand Positioning
- Campaign Execution
- Digital Marketing
- Social Media Marketing
- Public Relations (PR)
- Content Marketing
- Partnership Marketing
- B2C Marketing
- B2B Marketing
- Lead Generation
- Data Analysis
- Brand Development
- Creative Production
- Copywriting
- Design
- Video Production
- Media Relations
- Influencer Marketing
- CRM/Email Automation
- Project Management
- SEO/SEM
- Paid Social
Location
- London
- Remote (global for 3 weeks/year)
Work Type
- Hybrid
- Remote
Experience Level
- 5+ years of senior marketing experience
Benefits
- 25 days contractual annual leave
- Enhanced discretionary leave provision, including an additional day off for your birthday and leave between Christmas and New Years Day
- The option to work remotely anywhere in the world for 3 weeks/year (1 week at Easter and 2 weeks during July and August)
- Private healthcare package
- Mental health, wellbeing, and learning and development stipends
- Lunch 1x/week, office snacks, and regular team drinks
- Quarterly team activities and annual team trip/day out
- Access to the Founders Forum Group network of businesses and wider tech ecosystem
About the Company
- The Longevity Show is part of the Founders Forum events universe, evolving from the successful Founders Longevity Forum series created in partnership with Longevity.Technology.
- Founders Forum is Europe’s leading entrepreneur community, bringing together founders, investors and innovators through a series of events designed for open debate, problem-solving and meaningful connection — with a focus on accelerating the positive impact of technology on the world.