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About the Role

This role owns the messaging architecture that underpins the marketing function. It builds and maintains the positioning and messaging platform to ensure the company's strategic transition is commercially effective across multiple products, markets, and audiences. Operating in close partnership with Product and commercial leadership, the output will directly impact how products are understood and adopted at a system and national level.

Responsibilities

Builds and maintains the core messaging framework across DERM audience platforms, defining positioning, value proposition, proof points, and claims by product, audience, and market.
Develops the positioning for product transitions and future lifecycle stages, articulating a clinically credible and scalable adoption pathway.
Defines how Skin Analytics differentiates from competitors and makes the case for systemic adoption in primary and secondary care.
Defines the strategic positioning and competitive differentiation for international expansion in partnership with commercial leadership.
Sets the foundation for the PMM to execute against.
Defines and builds market entry positioning for priority International markets, accounting for differences in healthcare system structure, clinical procurement culture, and regulatory context.
Builds and maintains the claims library in conjunction with Medical Director / Research teams.
Defines the process and governance for adding, updating, and retiring claims, ensuring the team can produce compliant content at speedy sign-off.
Works with Clinical and Innovation teams to understand forthcoming clinical evidence and ensures marketing positioning is built to leverage it.
Develops the Sales Enablement Framework for commercial teams, including battle cards, pitch decks, case study briefs, objection handling, and market-specific materials.
Ensures the PMM delivers sales enablement content, and it is built, stored, and tracked for commercial teams to access a single, current resource base.
Measures adoption of sales enablement content by commercial teams.
Runs structured win/loss analysis and translates findings into updated messaging, positioning, and enablement materials with clear commercial accountability for outcomes.
Owns the go-to-market process for new products (launch playbooks) and product updates.
Briefs the Marketing Manager on digital content requirements based on the messaging framework, ensuring campaign execution is consistent across all channels.

Requirements

Demonstrated track record developing and owning positioning and messaging frameworks for complex B2B products in a multi-market, multi-audience environment.
Proven ability to design and synthesise market, customer, and competitive intelligence into positioning that differentiates the product.
Previous evidence that intelligence directly shaped positioning decisions and commercial differentiation.
Experience running structured win/loss analysis and ability to translate findings into updated messaging and sales enablement with measurable commercial impact.
Experience working between product, commercial, and marketing teams to translate product capability into commercially compelling narratives.
End-to-end GTM ownership across the full launch lifecycle: strategy, goal setting, cross-functional alignment, execution, measurement, and post-launch review.
Evidence of managing conflicting priorities and tensions across different functions and products.
Proficient with HubSpot reporting and attribution tools to measure the commercial impact of PMM output: win rates, deal velocity, and enablement adoption rates (or equivalent experience on Salesforce).
Actively uses AI tools as part of day-to-day workflow: competitive intelligence synthesis, market research, positioning iteration, and sales enablement development.
Comfortable with prompt engineering for efficient content and research tasks; able to produce high-quality, on-brand materials at pace using AI tooling.

Skills

Messaging architecture
Positioning and messaging platform development
Value proposition definition
Competitive differentiation
Market entry strategy
Claims governance
Sales enablement framework development
Go-to-market strategy
Win/loss analysis
AI literacy
Prompt engineering

Location

Remote

Work Type

Full-time

Experience Level

Mid-level
Senior-level

Benefits

Competitive salary
Share options package
Private healthcare
Company pension incl. salary sacrifice options
25 days annual leave + 5 day company shutdown in August + bank holidays
Enhanced parental leave - includes adoption & foster
Yellownest Salary Sacrifice Nursery Scheme
Bike to work scheme
Training budget
Weekly catch-ups, monthly meetings for development
Fun social activities

About the Company

Skin Analytics is an award-winning, health tech company that deploys world-leading skin cancer pathways using AI as a medical device, DERM.
Following recent £15M series B funding, regulatory milestones hit, and doubling from 50 to 100 headcount in 2025, the company is ready to scale further internationally.
The company is proud to epitomise AI for good - with a Class III CE mark, DERM is the only AI as a medical device approved to make clinical decisions autonomously in the cancer space.
DERM is the first company to receive a NICE recommendation for use across the NHS.
DERM is deployed at more than 28 NHS organisations where it enables patients to gain significantly quicker access to skin cancer diagnosis.
The company collaborates with some of the largest health insurers to reach patients in their own homes.
The team is on a mission to build a future where no one dies from skin cancer.

Equal Opportunity

Skin Analytics embraces and is committed to diversity and equal opportunities.
The company is dedicated to building a team that represents a variety of backgrounds, perspectives, and skills.
If you need any adjustments during our hiring process, you can indicate that at the next step.
If you submit an application to us, you will consent to AI playing a role in your hiring process.
No hiring decision is ever made by an algorithm alone.
Every AI-generated summary, screening result, or note is reviewed, verified, and, if necessary, corrected by a member of our recruitment team.
Humans make the final call on who moves forward and who receives an offer.