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About the Role
The Senior Marketing Manager will lead the full-funnel marketing strategy for POSSIBLE Europe, driving brand awareness, generating MQLs, and acquiring high-value attendees. This hands-on role requires strategic thinking and execution to manage campaign planning, audience development, and media partnerships, directly impacting pipeline and market perception for a flagship launch.
Responsibilities
- Own and deliver the full go-to-market marketing strategy for POSSIBLE Europe
- Develop the regional data strategy and build targeted audience databases
- Plan and execute integrated campaigns across email, social, PR, and media partnerships
- Own messaging, positioning, and campaign creative across all channels and outputs
- Deliver MQLs to the Sales team and optimise marketing contribution to revenue pipeline
- Manage and grow relationships with media, associations, and influencer partners to increase brand awareness and reach
- Oversee the website, ensuring strong UX, SEO, content strategy, and conversion optimisation
- Manage the marketing budget, ensuring efficiency, accurate forecasting, and spend optimisation
- Work cross-functionally with internal teams (Sales, Content, Community) and external vendors (designers, PR, agencies)
- Create reports and dashboards to track performance, make data-informed decisions, and refine campaigns over time
Requirements
- 3+ years in senior B2B marketing roles, ideally in events, marketing, or professional services
- Proven experience delivering full-funnel campaigns that drive SQLs and audience acquisition
- Strong knowledge of digital channels, marketing automation, and performance marketing
- Track record of successfully launching new products, events, or brands
- Experience using CRM and marketing tools (Hubspot, Salesforce, CLAY, etc.)
- Exceptional written and verbal communication skills, with strong editorial and copywriting sensibility
- Strong analytical mindset, confident making decisions based on data
- Highly organised with excellent project management and time management skills
- Confident operating in fast-paced, high-growth environments, especially launches
- Collaborative, proactive, and solutions-oriented with a positive, can-do attitude
Skills
- Full-funnel marketing strategy
- Brand awareness
- MQL generation
- Audience acquisition
- Campaign planning and delivery
- Audience development
- Media and partnership oversight
- Messaging and positioning
- Campaign creative
- Performance tracking
- Data-informed decision making
- Budget management
- Forecasting
- Spend optimisation
- Cross-functional collaboration
- Vendor management
- Reporting and dashboards
- Digital channels
- Marketing automation
- Performance marketing
- CRM tools
- Marketing tools
- Project management
- Time management
- Website UX
- Website SEO
- Website content strategy
- Website conversion optimisation
Location
- Europe
Work Type
- Full-time
Experience Level
- Senior
About the Company
- Hyve is an organiser of B2B events and a chosen event partner to leading companies.
- Hyve's platforms help companies enter new markets, accelerate growth, and connect with key people.
- Hyve's portfolio includes leading events in sectors like ecommerce, healthcare, edtech, and fintech.
- Hyve is growing fast with an entrepreneurial culture and an ambitious acquisition strategy.
- Hyve is building tech and data-driven products to enhance connections.
- Hyve is redefining how industries connect, collaborate, and grow.
- Global Ventures is Hyve’s dedicated accelerator unit that launches new events and supercharges new ventures.
- Global Ventures focuses on customer focus, rapid experimentation, simple decision-making, and entrepreneurial energy.
Equal Opportunity
- Everyone is welcome at Hyve, regardless of background, beliefs, or ambitions.
- Hyve fosters a culture of belonging.