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About the Role
Partner with the Apple TV team, cross-functional partners, International programming & development, EPs/Showrunners, talent, agencies and more to create culturally resonant, audience-first marketing strategies and robust go-to-market plans for International Non Fiction & Scripted series.
Responsibilities
- Define the strategic vision for a campaign.
- Serve as a central cross-functional partner.
- Handle various workflows.
- Oversee tactical execution for all owned, earned and paid plans.
- Drive buzz, cultural resonance and viewership for Apple TV content.
Requirements
- Minimum 10 years in consumer marketing experience across media/ entertainment for both Non Fiction and Scripted series.
- Deep knowledge of and passion for the Non Fiction genre.
- Knowledge and experience in supporting robust portfolio of creatively led 360- campaigns, from strategy to executing the tactics.
- Highly-matrixed organization experience, driving cross-functional collaboration across adjacent business teams, content producers and creators.
- Budget planning including working across internal teams such as creative, social, and research to track each title’s budget and input through our internal systems.
- Stellar Keynote and written and verbal communication skills.
- Able to present ideas simply in presentations and documents across a range of partner perspectives —from creative to business.
- Brings a highly strategic and analytical approach to decisions and problem-solving.
- Excellent organizational, scheduling, project management, budget planning/ tracking, and multi-tasking skills with proven attention to detail.
- Inventive self-starter; eager to learn and grow, and bring a can-do attitude to the position.
Skills
- Media strategy and analytics
- Media mix decisioning
- Budgeting and forecasting
- Media pricing and budget optimization
- Return on investment
- Goals / measurement
- Digital first mindset
- Leveraging organic social and digital spanning content creation, community and audience development
- Brand partnerships
- Multi-touchpoint integrations with internal teams, third parties, retail, experiential, newsletters, email, or editorial placements
- Keynote
- Written communication
- Verbal communication
- Strategic approach
- Analytical approach
- Organizational skills
- Scheduling skills
- Project management skills
- Budget planning skills
- Budget tracking skills
- Multi-tasking skills
- Attention to detail
Location
- London
Work Type
- Full-time
Experience Level
- Minimum 10 years
Education Level
- Bachelors degree or equivalent
About the Company
- Thrilling dramas. Epic sci‑fi. Feel-good comedies. It all lives on Apple TV.
- With hundreds of millions of people discovering the best stories every day.
- We keep the creative visions of artists, writers and filmmakers intact, while sharing their works with audiences in over 100 countries worldwide.