Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Target Resume Now
About the Role
The Global Flagship Retail Marketing Manager plans and executes marketing strategies for flagship retail stores to drive brand affinity, sales, and consumer engagement. This role manages creative briefs for store openings, seasonal refreshes, and brand storytelling while collaborating with cross-functional teams and agency partners to ensure best-in-class execution.
Responsibilities
- Develop retail marketing creative briefs for store openings, seasonal refreshes, brand storytelling, and athlete integration
- Build and maintain partnerships with global and regional stakeholders
- Work with regional teams to activate events that drive brand affinity
- Develop processes and marketing tools to improve execution and global consistency
- Ensure adherence to brand, category, and athlete guidelines across consumer-facing content
- Inform teams of industry trends, innovation, and consumer behavior insights
- Manage budgets
Requirements
- 5-8 years of experience in retail marketing
- 3+ years of retail or visual merchandising field experience
- Prior project leadership experience demonstrating initiative and organizational skills
- Ability to work independently and take a hands-on approach
- Strong communication and collaboration skills
- Strong time management and ability to prioritize multiple projects
- Travel required
Skills
- Project leadership
- Creative strategy
- Keynote
- Microsoft Office Suite
- Budget management
- Stakeholder management
Location
- Boston, MA
Work Type
- Hybrid
- Full-time
Experience Level
- 5-8 years of experience
Education Level
- Bachelor’s degree in marketing, fashion merchandising, or business
Salary/Compensations
- $122,100.00 - $192,900.00
Benefits
- Medical insurance (three options)
- Dental insurance
- Vision insurance
- Life insurance
- 401K
- Online learning and development courses
- Tuition reimbursement
- $100 monthly student loan support
- Mentorship programs
- $1,000 yearly lifestyle reimbursement
- 4 weeks of vacation
- 12 holidays
- Parental leave
About the Company
- Founded in 1906, New Balance empowers people through sport and craftsmanship to create positive change.
- The company fosters a culture of respect and encourages bold action to shape the future.
Equal Opportunity
- New Balance provides equal opportunities for all current and prospective associates without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information, or protected veteran status.