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About the Role

This role is responsible for defining and leading Premium and Loyalty for SMB across Europe, owning end-to-end growth of differentiated SMB premium propositions, and enabling commercial outcomes, client value, and deal success.

Responsibilities

• Define and own the SMB Premium & Loyalty strategy for Europe, aligned to VCS and global product priorities.
• Set the strategic direction for SMB premium propositions, including target segments, value propositions, and growth levers.
• Influence global ®ional roadmap and investment priorities to ensure alignment with European SMB market needs.
• Own the design and evolution of differentiated, scalable SMB premium propositions across key client types.
• Lead prioritisation of proposition innovation pipelines and future capabilities.
• Drive alignment between regional needs and global / regional product teams, influencing roadmap decisions.
• Ensure ongoing optimisation of product construct (pricing, eligibility, benefit structure) to maximise competitiveness and performance.
• Lead and scale the SMB Benefits capability, setting priorities and directing day-to-day delivery of the FTE responsible for sourcing and onboarding benefits partners.
• Ensure strong governance of benefits investment, performance tracking, and ROI optimisation.
• Influence Visa’s loyalty roadmap and solutions, ensuring SMB needs are included roadmaps.
• Set strategic direction for merchant offer sourcing and partnerships, leveraging both regional and global assets, and maintain curated catalogue of SMB offers.
• Lead solutioning for the most strategic and complex SMB client deals across the region.
• Partner with Sales Leadership including VP SMB to shape premium deal strategy and maximise commercial impact of SMB Premium propositions.
• Engage directly with C-level and senior client stakeholders in pitches and workshops.
• Ensure solutioning excellence and consistency across the SMB portfolio.
• Accountability for the SMB Premium GTM strategy across Europe, partnering with GTM Lead on execution.
• Develop best-in-class client materials, business cases, and narratives.
• Ensure scalable enablement of Sales teams through structured training, playbooks, and tools.
• Partner with SMB GTM and Sales Leadership to prioritise strategic plays and maximise market impact.

Requirements

• Deep experience in payments, financial services, or fintech, with strong expertise in premium card products, loyalty, rewards, or value-added services.
• Proven track record of defining and delivering commercial strategies with measurable impact.
• Extensive experience leading complex, high-value client engagements at exec level.
• Strong background in proposition development and scaling offerings across markets.
• Demonstrated ability to influence senior executives and shape strategic direction in a matrix environment.
• Commercially driven, with strong business acumen and outcome orientation.
• Experience leading teams or large-scale initiatives, with a clear leadership mindset.
• Deep understanding of SMB segment needs and dynamics.
• Excellent communication and executive presence.
• Fluency in English required; additional European language advantageous.

Skills

• Premium card products
• Loyalty
• Rewards
• Value-added services
• Commercial strategies
• Client engagements
• Proposition development
• Scaling offerings
• Influencing senior executives
• Strategic direction
• Business acumen
• Leadership
• SMB segment needs
• Communication
• Executive presence

Location

• London, Paddington

Work Type

• Hybrid

Experience Level

• Director

Benefits

• Benefits sourcing and onboarding
• Benefits investment governance
• Performance tracking
• ROI optimisation
• Merchant offer sourcing and partnerships
• Curated catalogue of SMB offers

About the Company

• Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.
• At Visa, you’ll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.
• Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.

Equal Opportunity

• Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.