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About the Role

Sonar is seeking an ABM Manager to own the strategy, execution, and measurement of account-based marketing programs for their most strategic enterprise accounts. This role involves orchestrating personalized, multi-channel campaigns to accelerate pipeline and deepen expansion within key enterprises, blending strategic account selection with hands-on campaign execution.

Responsibilities

• Own ABM strategy and account selection, defining and running programs across one-to-one, one-to-few, and one-to-many tiers.
• Build and continuously optimize personalized, multi-channel campaigns across paid media, email, web personalization, direct mail, and content.
• Align marketing and sales by co-developing account plans, equipping teams with messaging and assets, and coordinating outreach.
• Define, refine, and optimize Sonar’s ideal customer profile in partnership with product marketing and sales.
• Leverage intent and engagement data to identify in-market accounts, prioritize outreach, and trigger plays.
• Drive and accelerate qualified pipeline within target accounts and expansion within existing customers.
• Define and own ABM metrics, including account engagement, pipeline contribution, velocity, and ROI, delivering regular reports.
• Partner cross-functionally on content and messaging to develop account- and persona-specific assets.
• Collaborate on field and event programs to integrate ABM into events, roundtables, and webinars.
• Manage and steward the ABM budget for maximum return and oversee ABM platform, data, and agency vendors.

Requirements

• 5+ years of B2B marketing experience, with a focus on account-based marketing, demand generation, or integrated campaigns, preferably within enterprise SaaS or technology.
• Proven track record of planning and executing ABM programs (one-to-one, one-to-few, and one-to-many) that drive measurable pipeline and expansion.
• Hands-on experience with ABM and intent platforms (e.g., 6sense, Demandbase, RollWorks) and understanding of how to operationalize account data and intent signals.
• Strong analytical skills to interpret data, optimize spend, track engagement and pipeline, and report on ROI.
• Experience partnering closely with sales and SDR teams to align on account strategy, plays, and follow-up.
• Proficiency with marketing automation tools and CRM systems (e.g., Marketing Cloud, Salesforce).
• Familiarity with paid media and digital channels relevant to ABM, including LinkedIn and programmatic display.
• Highly organized with the ability to manage and prioritize multiple programs, accounts, and stakeholders simultaneously and independently.
• Exceptional communication and interpersonal skills, with the ability to collaborate across departments and functions.
• Candidates need to be genuinely based in the location the role is posted; relocation support is available.
• Offers of employment are contingent upon the results of a comprehensive background check and reference verification.
• Applications submitted through agencies or third-party recruiters will not be considered.

Skills

• Account-based marketing
• Demand generation
• Integrated campaigns
• ABM platforms (6sense, Demandbase, RollWorks)
• Intent platforms
• Marketing automation tools
• CRM systems (Salesforce)
• Paid media
• Digital channels (LinkedIn, programmatic display)
• Data analysis
• Campaign optimization
• Cross-functional collaboration
• Communication
• Interpersonal skills

Location

• Austin
• London
• Geneva

Work Type

• In-office
• Full-time

Experience Level

• 5+ years of B2B marketing experience

Education Level

• Bachelor’s degree in Marketing, Business, or a related field (MBA a plus)

About the Company

• Sonar is driving the future of agent-centric software development as the leader in AI code review and verification.
• We solve the critical problem of ensuring AI-generated software is reliable, secure, and maintainable.
• We integrate with tools like Claude Code, Codex, Cursor, GitHub Copilot, Gemini, and Devin, helping over 75% of the Fortune 100 build trusted software.
• Customers using Sonar are 44% less likely to report an outage due to AI-generated code.
• Industry giants like Nvidia, ServiceNow, Booking.com, Goldman Sachs, AstraZeneca, and Ford Motor Company count on us.
• Our products include SonarQube, SonarQube Foundation Agent, SonarSweep & Sonar Context Augmentation.
• Our team operates across global hubs including Austin, Bochum, Dubai, Geneva, London, Singapore, Tokyo, and Washington D.C.
• We operate with a mindset of CODE: Committed, Obsessed, Deliberate, Effective.
• With over $400M in revenue and profitable, fast-paced growth, we are building the backbone of the AI software revolution.

Equal Opportunity

• At Sonar, we believe that our diversity is our strength. We are a global company that values and respects different backgrounds, perspectives, and cultures.
• We are committed to fostering a diverse and inclusive work environment where everyone feels valued and empowered to contribute their best.
• We are proud to be an equal opportunity employer and welcome all qualified applicants, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
• If you need any accommodation, please reach out to us at hiring@sonarsource.com.