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About the Role

As an Addressable Manager, you will help shape and deliver addressable campaigns across UK Government accounts, bringing together omnichannel media strategy and addressable creative strategy to deliver effective, audience-first creative. Working closely with planning, strategy, client leadership, creative teams, analytics, and technology partners, you will support the development and delivery of DCO-led addressable campaigns across channels including Display, Social, Video, DOOH, and Audio. You will play a key role in turning audience insight, channel strategy, and creative messaging into relevant, personalised campaign experiences that drive impact. This is a hands-on, collaborative role that requires both strategic thinking and operational rigour. You will help build the addressable agenda for WPP 650, ensuring campaigns are aligned to client objectives, are commercially sound, and are delivered to a high standard.

Responsibilities

Support the creation of addressable campaign strategies that connect audience insight, planning, and creative tailored to context, and campaign objectives.
Work with media strategy and planning teams to identify where addressable creative can improve campaign effectiveness.
Brief internal and external creative teams on dynamic content requirements, message hierarchies, and variation logic.
Help develop testing roadmaps covering audience, creative, message & format.
Support post-campaign analysis and learning agendas to identify what worked, what didn’t, and what to do next.
Translate performance data into practical recommendations for ongoing optimisation and future planning.
Act as a day-to-day point of contact for addressable delivery matters across internal and external stakeholders.
Help lead client conversations around addressable strategy, creative use cases, campaign performance, and future opportunities.
Support the end-to-end delivery of addressable campaigns, from briefing and planning through to launch, optimisation, and reporting.
Monitor live campaigns, identify trends, and recommend optimisation actions based on performance data.
Confidently present ideas, results, and recommendations in a clear and accessible way to both technical and non-technical audiences.

Requirements

Experience in addressable advertising, digital media & DCO campaign delivery.
Practical knowledge of dynamic creative optimisation (DCO), creative variation logic, and personalised messaging.
Experience working with media, creative, and technology teams to deliver digital campaigns.
Strong analytical skills with the ability to interpret campaign performance and turn insight into action.
Confident client-facing communication and presentation skills.
Strong organisational skills and the ability to manage multiple projects and deadlines.
A collaborative mindset and the ability to work effectively across disciplines.
Knowledge of platforms and tools used in addressable delivery, such as ad servers, DCO platforms, DSPs, or creative management systems.
Experience briefing and managing modular creative builds.
Familiarity with testing frameworks for audience, creative, and media optimisation.
Strategic and curious, with a genuine interest in how data, media, and creative work together.
Comfortable working in a fast-paced, collaborative environment.
Proactive, organised, and solution-oriented.
Able to balance big-picture thinking with operational detail.
Confident challenging assumptions and contributing ideas.
Passionate about delivering meaningful work with public impact.
Requires individuals to have the right to work in the UK.

Skills

Addressable advertising
Digital media
DCO campaign delivery
Dynamic creative optimisation (DCO)
Creative variation logic
Personalised messaging
Media strategy
Planning
Creative strategy
Analytics
Technology
Client leadership
Display advertising
Social media advertising
Video advertising
DOOH advertising
Audio advertising
Audience insight
Channel strategy
Creative messaging
Campaign optimisation
Client management
Reporting
Data interpretation
Communication
Presentation
Organisation
Project management
Collaboration
Ad servers
DCO platforms
DSPs
Creative management systems
Modular creative builds
Testing frameworks

Location

Work Type

Hybrid

Experience Level

Mid-level

Benefits

Competitive medical insurance
Group retirement plans
Vision insurance
Dental insurance
Significant paid time off
Preferential partner discounts
Employee mental health awareness days

About the Company

WPP is the trusted growth partner for the world’s leading brands.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
WPP 650 is a bespoke agency unit within WPP, dedicated to serving the evolving communications needs of government clients.
We bring together the best of WPP's talent, technology, and insights to deliver impactful, modern, and effective public communications.
We are at the forefront of reimagining how government engages with its citizens.

Equal Opportunity

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.